The Russians have less to save and choose the better products

In Russia decreased sensitivity of citizens to the level of prices and increased demands on the quality and range of food, according to research of Sberbank of consumer moods of Russians.

the cost of an average family in Russia in December 2019 rose 12.4 percent on year and amounted to 79.6 thousand rubles, including 27.4 thousand rubles for food, estimated by ROMIR.

the Share of expenses of Russians for food in Russia grew on average for the year to 34.4 percent in December 2019 from 27.8 per cent in December 2018.

This happened due to the growth in real incomes for the second consecutive year and low inflation, a stable exchange rate. According to Rosstat, the income of the population increased by about 1 percent in 2019.

the Russians have become more confident in the purchase of luxury goods. Growing consumer confidence of the Russians confirmed and raised pre-new year spending by about 17 percent. The cost of buying food has increased by 10 percent.