it is Noted that from January to March, the highest growth demonstrated fitness trackers. The Russians acquired nearly 1 million devices for a total amount of 2.5 billion rubles, which is more than last year at 61% in volume and 64% in monetary terms. The average price of such a device amounted to 2.5 thousand rubles and increased by 2% compared to last year. The most popular brands – Xiaomi, Honor and Jet.
the Second category is smart watches. Them Russians spent 5.8 billion roubles and bought about 230 thousand units. Growth year-on-year to 53% in quantity and 37% in monetary terms. But, unlike fitness trackers, the average price decreased by 10% and amounted to 24.3 thousand rubles. Leaders in the money and pieces are Samsung.
Children’s smart watch also showed growth from January to March, the Russians acquired 170 thousand of these devices in the amount of 400 million rubles. Sales in units grew by 32% in the money growth was 22%. The average price decreased by 8% and amounted to 2.4 thousand.
Vice-President of the company “Svyaznoy” David Borzilov connects growth of sales of wearable electronics with the past Christmas holidays and sendername: “Fitness trackers are one of the most popular gifts. Users choose the device for their functionality. For example, using devices to keep track of notifications from your smartphone, use your device as an element of style, to monitor his physical condition and more, he said. – In the 1st quarter, the share of online sales of this category of goods amounted to 39%”.
