Scenarios like this have often happened in the history of “The Lion’s Den”: Last Monday, Lukas Angst and Bernd Deussen from the Keego company presented their squeezable sports drinking bottles in the VOX start-up show. Carsten Maschmeyer and Georg Kofler bought in with 380,000 euros and received 20 percent of the start-up.

But just a few hours later, Maschmeyer announced via Instagram that the deal had collapsed: “The founders subsequently set new conditions in the participation agreement that would have had a significant impact on our investment,” he explained. But how can it even come to this? What happens behind the scenes after the deal? Carsten Maschmeyer answered this question in a video post on Instagram.

“After shaking hands with a founder or a founding team in the studio, there is a break before the next pitch,” explains the 63-year-old. The lions then get around half an hour to talk to the founding team and exchange initial ideas and phone numbers.

He then tries to visit the start-up within a week: “In the city, on site, I get the most ideas and the best feeling,” explained Maschmeyer. Even if this unfortunately does not always lead to a legally binding transaction.

“The Lion’s Den” runs with great success on the Monday slot at 8:15 p.m. on VOX. The last episode of the current season will be on the program on May 30th. In addition to Carsten Maschmeyer, the permanent investor team of the show includes Judith Williams, Dagmar Wöhrl, Nico Rosberg, Ralf Dümmel, Georg Kofler and Nils Glagau.

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The original of this post “Maschmeyer reveals: That’s why the “Keego” deal burst” comes from Teleschau.