Since its birth in 2000, Chanel J12 watch was the epitome of a bold approach to watch design. “Go there where you least expect, Always be the first and don’t forget the roots” — these slogans of the French house in 20 years of existence, the J12, is reflected in more than 20 encashment of the original model, invented by designer Jacques helleu. After thin surgery the creative Director of watch directions Chanel Arnaud Chatin today’s J12 enclosed in a solid ceramic case with transparent back case of sapphire glass, and a manufacture movement 12.1 in. And their appearance testifies that J12 will continue to develop, always remaining unchanged.Designer Jacques helleu, in the past creative Director of Chanel, created in 2000, J12, embodying his vision of a beautiful and like no hours. It turned out that they invented the design became legendary. The very first J12 was made of black ceramic, and when three years later appeared in white — on the market was a real stylistic shock, and J12 dubbed the new icon of watchmaking art of the XXI century. The success was instantaneous. Subsequently, J12, there are many versions with various complications, among which was the chronograph 2002. When in 2005 inside the case appeared J12 tourbillon, it became obvious that J12 is not just a fashion accessory, but a serious watch. In the same year released a model J12 Superleggera bike aluminum. In 2007, J12 received an increase in GMT to the title and the indicator a second time zone on the dial. Together with Audemars Piguet, in 2008, Chanel produced caliber AP 3125, which is specially designed balance bridge and gold rotor coated with ceramics.2009 was marked by a model of Haute Horlogerie J12 Noir Intense, for the first time in the history of the watch industry ceramics 724 inlaid diamonds, baguette-cut. Due to the complexity of ceramics earlier this no one dared. Issued in a limited edition of five copies of the J12 Noir Intense also has been equipped with calibre 3125.In 2010, the clock went sailing. Water-resistant to 300 meters rubber strap, the J12 Marine steel real diversity hours and a new sample of sporty chic. In the same year, in honor of the decade, Chanel has created a J12 Retrograde Mysterieuse, whose innovative design combined with the mechanism established by one of the most respected manufactures of Haute Horlogerie in the world — Renaud & Papi (APRP SA). Tourbillon, digital minute indicator, the arrow retrograde minutes, a ten-day power reserve, hidden vertical crown — this approach ladies ‘ watches Chanel surprised even serious collectors.Black and white colors, the two most dear to Gabrielle Chanel, always have been and still are for J12. However, in 2011, the J12 made in titanium ceramics, lustre resembling more the gold or platinum model J12 Chromatic is made of unique material literally beamed with light. In 2013, the J12 Moonphase turned to the stars: the aventurine dial display moon phases. Then came a soaring of turbiyon in the form of a comet on the J12 Skeleton Flying Tourbillon designed by the manufacture Renaud & Papi (APRP SA). And J12-G10 2016 received fabric strap NATO is ceramic bracelet.In 2016 there was a miniature model J12-XS designed by Arno Shastina, now chief designer of Chanel time direction. Classical ceramic bracelet them connected with a bracelet, ring and even with a glove, and the dial has been inlaid with diamonds and embroidery Atelier Lessage. In 2017 on the dial of the J12, Mademoiselle located figure itself Mademoiselle, with hands showing the hours and minutes. And in 2018, came set J12 Untitled from 12 unique watches, each decorated with an abstract pattern in mosaic marquetry.The turning point in the history of the J12 was in 2019, when Arno Chasten completely remade the legend, leaving intact its main features. Basel has become thinner, the figures changed shape, width of the crown was reduced, and the thickness is slightly increased. Changed the silhouette of hours. Now the whole J12 ceramic case with transparent back case of sapphire glass instead of the dull steel through which is visible the caliber 12.1 created exclusively by the Swiss manufacture Kenissi, the majority of which is owned by Chanel. For this mechanism Chanel received the Swiss Grand Prix in the category “ladies watch”.This year J12 celebrates its 20th anniversary. The first gift to the fans was the release of Edition Noire, all of the clock which is made in your favorite color, Mademoiselle black. Then followed the premiere J12 Paradoxe, in which black and white ceramic, steel neighbors, Paradoxe J12 Diamonds with a partial inlay of baguette diamonds and J12 X-Ray in the case of a see-through sapphire for you to enjoy the view of all the innards hours. In J12 X-Ray is a new caliber 3.1, the Board and bridges which are also made of sapphire glass. The watch dial is also made of sapphire glass, and digital indicators — of-cut diamonds “baguette”. The first bracelet is made of links made of sapphire. The Assembly of these watches takes the whole week and their limited edition of 12 copies.But that’s not all. A commemorative model to mark the anniversary will be the J12.20 in the case of white ceramics with unidirectional bezel, white lacquered dial with 12 diamonds, IWC caliber 12.1 inside and inlay of polished rhodium in the form of a drawing of the main codes Chanel Camellia flower, bags 2.55, specific jacket, the perfume No. 5, recognizable shoes-the mules and other symbolic motifs. The number of these hours is limited to 2020 copies.In honor of the anniversary, Chanel has invited six of the muses house — a��Nessa Paradis, Lily-rose Depp, Naomi Campbell, Claudia Schiffer, Liu Wen and Ali McGraw to tell a 30-second video about their relationship with J12, taking shape over the past 20 years. And it’s a real love story. By Ekaterina Ziborova