“In case of confirmation of the presence in the critical turnover the share of illegal products on the Russian market of toys Ministry of industry and trade of Russia jointly with interested Federal Executive authorities and representatives of the business community will consider the question of feasibility of appropriate actions, which may be a voluntary experiment for the labeling of toys means of identification,” – said the Ministry.

a System of digital marking to be entered for those categories of goods most commonly counterfeited. Today, it covers garments, fur, medicines, shoes, tobacco products. All these categories of goods are equipped with Data Matrix codes. This allows you to track the movement of products at every stage – from manufacturer to retail sale.

In the total share of the market of children’s goods toys account for 23%. Most often counterfeited licensed toys (made based on cartoons, big brands – approx. “RG”). According to the preliminary results of the first quarter of 2020, almost half of licensed toys (46%) is the counterfeiting, told “RG” the President of the Association of children’s goods industry Antonina Tsitsulina. In this case, the losers are not only manufacturers, but also the animation Studio that made the animated film and receive income from selling the rights to manufacture toys.

According to Cicolini, the introduction of traceability system of goods are realities of the Russian market to which producers will have to adapt. From experiment to implementation of mandatory labeling may take about three years, predicts the President of the Association. This issue is being discussed with the Ministry of industry and operator marking the Center of development of advanced technologies.

however, the only digital labeling will not solve all the problems related to safety and quality of toys, I’m sure Cicolina. In particular, this applies to liability for selling counterfeit goods, which is the minimum. The amount of the fine for such an act, according to the practice courts for intellectual property rights, on average, is one thousand rubles. For the participants of “gray” turnover is not a significant barrier, and after paying the fine, they continue to sell counterfeit goods.


27% were black market of children’s goods by the end of 2019, according to the Association of professional companies in industry of children’s goods.