MOSCOW, 5 may – the Project “Russia-China: Main”. The wave COVID-19 in China soared the sale of ice cream. According to analysts, the growing popularity of khladprodukt associated with changes in culinary preferences of Chinese during the forced isolation.
Until now, up to 80% of ice cream sales in China accounted for the summer period, sales were mainly retail through small shops, home ice cream is not eaten. With the advent of coronavirus, the situation has changed: ice cream eat at home, ordering it via the Internet. This allowed the manufacturers of ice cream to increase sales even in winter despite the closure of retail outlets. So, sales of the American Haagen Dazs in China in the first quarter rose despite the fact that more than 200 of the stores were closed because of the epidemic coronavirus pneumonia. The company, which initially relied on the distribution of its products via the Internet, have demonstrated high growth rates. In particular, the ice cream maker Chicecream sales in January – March rose by as much as 1000%.
Today the Chinese ice cream market is the largest in the world and is estimated at $ 8.5 billion. However, its potential is far from exhausted. So, according to consulting company Kantar Worldpanel China, less than 50% of people in China eating ice cream at home. The situation began to change with the change of cooking habits on the background of coronavirus pneumonia.
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