Manual Nissan decided that the Datsun brand will leave the Russian market, reports Autonews. To reduce the number of brands in the portfolio of the company decided in the framework of the plan for the years 2020-2023. The Assembly of Datsun is based on models of Lada AVTOVAZ and Nissan has a plant in St. Petersburg with a capacity of 100 thousand cars a year, which produces the Qashqai, X-Trail and Murano. Crossover Terrano gather together with the platform of Renault Duster. In 2019, the St. Petersburg plant Nissan reduced its production by 7.4%, to 52.3 thousand. A large part of the production comes from the Qashqai crossover, its production increased by 3%, to 27.3 thousand.”We focus on the production of basic models. At the end of 2023 discontinue production of older models. We will stop production of Datsun in Russia. Thereby reduce the number of models in our portfolio from 69 to less than 55,” said Nissan.However, in the Russian market in the line of Datsun were only two models: the sedan On-Do and hatchback Mi-Do. In April they were presented in Russia in the updated version Black. Brand has worked in Russia since August 2014.In 2019, Reuters reported Nissan’s plans to reduce capacity in small markets to focus on sales in the United States and China. Later, Nikkei reported that the Datsun build in Togliatti will be phased out in 2020, which refutes the Russian office of Nissan. In may, Bloomberg once again wrote about the possible failure of the Nissan brand Datsun in the framework of the spending cuts.As Russian producers are experiencing a crisis in the publication “Kommersant”.
