Audi gets a new logo. The automaker recently announced this in a press release. You follow the current trend and make the logo even simpler.
Until now, the four rings had a three-dimensional appearance and were chrome-plated. That will change in the future. The logo becomes two-dimensional. The rings are white and surrounded by a black frame.
Audi has been using two-dimensional rings since 2016. They were introduced back then as a result of digitization for display purposes. Now the brand appearance is standardized.
In addition to the logo, the markings on the vehicle will also be adapted. In the future, the company’s own Audi type will be used for all cars. According to their own statements, this is “much more reserved, but still prominent and valuable”.
The original of this article “Audi presents a new logo for the brand identity” comes from chip.de.
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