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“the Law shall enter into force on July 27, it is very welcome in the regions. This is a new milestone: we have introduced into the Civil code a new object of intellectual property rights. And now our actors will have the opportunity to promote their products – arts and crafts, agricultural products”, – said the Senator.

She recalled that almost three years ago, the Federation Council speaker Valentina Matviyenko gave instructions to colleagues to register two local brand in their respective regions on the basis of the current legislation – the denomination of origin.

This work showed that the regulatory framework requires expansion. The fact that now register a local brand only in the case when it is entirely produced in a particular area of local materials. Such products in Russia a lot. Is the famous Vologda butter, and Bashkir honey, and Kamchatka sockeye salmon.

“Today, we have 244 such registered intellectual property rights”, – said Liliya Gumerova.

But there are many products of local industry partially localized. To protect the rights of producers and drafted a new law on geographical indications. For the registration of such a brand is enough to at least one, but an essential component of the production was characteristic only for this region. “For example, it uses a special kind of clay, flour, or painting,” explained the Senator.

Another difference from the rules of registration of appellation of origin – a conclusion on the existence of unique properties gives Federal and regional Executive authority. On this basis the product can be registered in Rospatent.

After the entry into force of the law on geographical indications to protect their rights can manufacturers of many of the Kuban and Crimean wines, for example, “Kuban-Vino”. Ready to register under the new rules Bashkir goose, Belebey cheese, and lots of crafts.

Lilia Gumerova said that goods with geographical indication marks a special sign that consumers were able to discover original and quality products. The Senator is confident that a new form of protection of local brands will join the budgets of the regions.

in addition, Russia will be able to expand the range of national products that are in demand abroad. “This is a new page for promoting our products in both domestic and foreign markets because we are able to protect our products and on the basis of international law, which is the norm on geographical indications”, – said the Senator.

At the same time the parliamentarian stressed that the regulatory framework is only part of the success. In order for Russian producers were able to effectively use the new capabilities, their it is necessary to train both in economic and in legal terms. According to Gumerova, with the regions the possibility to impose the duty to work with local brands to one of the Vice-governors.

in addition, the senators plan to use foreign experience for the protection and promotion of products with protected geographical indications. As soon as will allow the epidemiological situation, the members of the Federation Council will hold a meeting with French colleagues delayed due to coronavirus at a later date.