The ARD “Sportschau” had to accept a drastic slump in viewer numbers in the past Bundesliga season. On average, 3.909 million people watched the summaries. That is around 17 percent less than in the previous season.
Concerns at ARD: “Of course, the loss of almost 900,000 viewers on average worries us,” said ARD sports coordinator Axel Balkausky of the German Press Agency. He pointed to “a very diverse range of reasons for the decline.”
Hardly any tension: He counts fewer TV viewers overall “than in the main Corona period”, lack of tension and the schedules. “On more than a quarter of all matchdays there were only four current matches on Saturday at 3.30 p.m. and on the 26th matchday only three,” explained Balkausky.
Looking for dialogue: According to his own statement, the sports director of the public broadcaster is “not sure whether Saturday is still anchored in the fans’ minds as a core match day and will remain so. We will talk about this with the DFL, with whom we are always in a constructive dialogue.”
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