In the past two months people have bought wireless headphones for video conferencing and working from home. In April-may with connect via bluetooth in Russia sold approximately one third of the para – 35% in money terms they account for about 80% of the market. The largest segment of the Bluetooth headphones have become models TWS (True Wireless Stereo). Their market share has nearly tripled to 20% in quantitative terms and in monetary amounts to 60% (increase in half a year). Experts attribute the strong growth in the segment with the rejection of the standard connector of 3.5-millimeter in smartphones.
In April-may in the top 3 most popular wireless headphone includes two TWS-model: Xiaomi Redmi AirDots (TWSEJ04LS) and Apple AirPods (2nd generation), third place went to JBL in-ear BT T110. In the top three best-selling wired headphones was: C100SI JBL, JBL T110, Intro RX-190.
“the Russian market of headphones in the period from January to may 2020 rose by 29% in monetary terms and in quantitative terms has remained at the same level as last year, – says Mikhail Dogadin, Vice President for procurement and development of the company “Svyaznoy”. In just 5 months the Russians purchased 8.5 million devices for a total amount of 17.3 billion rubles, while the average price was slightly more than 2 thousand rubles.”
According to Dogadin, the greatest demand for headphones recorded in the first quarter, and in April and may there was a decline in demand in connection with the softening of restrictions on the coronavirus. “From January to may, the demand for Bluetooth headphones on the Russian market grew by 51% and 53% in quantitative and monetary terms, respectively. Only the Russians have bought 3 million units in the amount of 12.7 billion rubles. The average price of a Bluetooth solution amounted to 4.2 thousand rubles,” – he concluded.
most of the money earned on the headphones Apple: according to Svyaznoy, its market share was 43%, in second place was Samsung, and the third – JBL. In pieces was the leader of JBL, “silver” went to Apple and closed three Xiaomi.
the Press service of “Yandex.Market” reported that the most popular wireless headphones over the past two months, as in the period from January to may, steel: Xiaomi Redmi AirDots (Mi, True Wireless Earbuds Basic), Apple AirPods 2 (with charging case) and Apple AirPods Pro. As for wired models, the list is headed by Apple EarPords, in second place are the JBL T110, and the third – Sennheiser HD 206. On average, the Russians was looking for headphones for 6 thousand rubles.
