Rare the head of the region today is a personal blog. If at the beginning of last year, regularly updating pages in social networks didn’t have 17 heads of Russian regions, now they don’t have units.
Kostroma Governor Sergey Sitnikov at that time on a question of journalists, when his profile in social networks, said,
– You offer me, as Mr. Trump state control via “Twitter” to do? I really like human contacts. You can make yourself an account, and if time is not? Will go someday to retire, make yourself an account and will then teach young people to live…
But this spring, his personal page appeared in three popular social networks.
Sergey Sitnikov explained its decision as a “forced and required… Life convinced”.
– People go online, to social networks. And we must accept and understand this challenge. And first of all to change the system and approaches to work with addresses of citizens”, – said the head of the region.
the Social network today, in his opinion, have become an effective platform for communication with residents of the region. He felt it rise in the popularity of his blog in Instagram. He was “explosive”. In less than six months, the number of subscribers to the blog has exceeded 16 thousand. And every day they added another 100 people.
Nizhny Novgorod Governor Gleb Nikitin on New year’s eve made an account on Instagram. For six months visit @gsnikitin appeared 198 publications, which are daily browsing 208 thousand subscribers. Many of the big decisions the Governor for the first time reports it on the page. And the next day you receive an official document. The account of the head of the region, many came to be seen as the operational official source of information about the decisions taken, which does not require additional checks. However, he himself in the case shows who is in power. On one of the posts of the Governor the citizen asked the question: does the right of the company’s management, where her 67-year-old mother to demand under threat of dismissal to return to work. “This is a violation – meets Gleb Nikitin. Show my answer to the leadership of the organization. Your mother, like all residents of the region aged over 65 years, still must remain in total isolation. If you fail to display this message, leave your contact and name your mom me direct, I will understand.”
beginners bloggers there are worthy examples to follow. Not for the first year “works” on the Internet, the head of Tatarstan Rustam Minnikhanov. In Instagram he has 365 thousand subscribers, in “Vkontakte” more than 176, in the “Twitter” – 124. His posts collect hundreds of comments. According to experts, audience involvement is very high.
on the one hand, of course, frustrating when the social networks you criticize, give somethat instruction, he says. – But this is powerful feedback. And our professionalism is to properly take advantage of this feedback. The whole control system will not work without it. We are part of society and cannot be separate from him, whether we like it or not.
However, our reporters found, and those who are still social media shy away from. But this, I suppose, a matter of time… Because generally governors are relevant to the work of the Internet is changing, as demonstrated by our correspondents, in her favor.
the Presence in the network of heads of regions is quite diverse. In some cases, they focus on personal positioning – the maximum number of your own photos, mostly in the business atmosphere. In others, the social network is essentially just repeating the content of the official websites of the administration. But increasingly have direct contact with residents.
In recognition of the Governor Vladimir Vladimir Sipyagin presence in social media is not a PR and not reading endless “books of complaints”, and part of the head of the region, because it is direct dialogue with people and getting feedback.
– In fact, it does not stop on the day of reception of citizens, – he said. – Someone needs an explanation of why taken a decision, someone help, someone wants to share socially useful ideas.
According to his calculations, over the first five months of this year, he received more than 1,400 reports that needed urgent help.
the Governor of the Ivanovo region Stanislav Voskresensky not the rich and prosperous region. Rather problematic. However, the social network he is not “slammed”. On the contrary, actively works in them. Keep an account in Instagram itself. As one of his assistants: “is the fire itself”. Only in the last three months on the page in Instagram to the Governor has received 962 applications from residents of the area. And on situations that require his personal intervention, he reacted quickly. “This, was convinced, often depends on someone’s fate, or a specific problem that prevent to live to people.”
In March, for example, conflict arose in the city of Ivanovo. Residents do not agree with the decision of the mayor about transfer of improvement of the embankment of Uvod river, which is practically in the city centre, next year. Comments in social networks began to heat up. The Governor came to the next meeting of the citizens, together discussed the problem and outlined a plan. Eventually, landscaping will begin soon.
In the “debriefing” there has been this interesting trend. Governors in manual mode not only correct deficiencies in the work of the officials and various agencies, but increasingly through social networks to find out the opinion of residents on various developments in the region, economic and social projects, askvayut tips.
there was, for example, the dispute in Udmurt Republic the project of the facade of the airport of Izhevsk. The head of the Republic Alexander Brechalov in “Vkontakte” appealed to residents by voting to determine the best design. And just yesterday he announced that the project of the facade chosen. The Governor of Krasnoyarsk region Alexander USS has invited the countrymen to participate in the vote with the question: “Where in Krasnoyarsk to build a new Palace of marriage?” Also proposed to consider names for new river ships that will be made to the Yenisei.
a Seemingly simple technical question: the installation of traffic lights in the city. But the head of Adygeya Murat Kumpilov in his post on Instagram about the new equipment, problem areas and requests of the maykopians to call unsafe intersections and crossings. The publication has gathered hundreds of comments, in which residents expressed their wishes for the installation of traffic lights. Based on their opinions and now is the installation of traffic lights. People know better.
And the opinions of the authorities and inhabitants can not be the same. But heads of regions try not to overreact. So, in April, tragically died from head of Stavropol Andrey Dzhatdoev. The Governor of the region Vladimir Vladimirov personally appealed to Instagram to inhabitants of the region with a proposal to perpetuate the name of the mayor and named in his honor, the area on Komsomol lake in the center of the regional capital. Stavropoltsy the idea to preserve the memory of the mayor was supported, but the majority voted against the renaming of this facility and suggested other options. The Governor has considered it, and later was included in the voting options suggested by citizens.
sometimes, However, the heads of the regions are determined. So, the measures taken by local authorities in Bashkortostan against COVID-19 not everyone liked. Unhappy peppered the account of the head of the Republic of snide comments. But radium Khabirov did not indulge in apology of explanation. “We are not pawns in here with you play. Especially in the current situation when it is a matter of life and death. We opened the flaps of the economy, agreed that if people work, they go to work and home, and not go through the city, breaking the isolation. We see that our decision was seen as an opportunity to walk… I can Assure you our response will be even tougher,” he said in his account dissatisfied with the tightening of restrictive measures.
Governors can be grateful to people for their work. Not so long ago in Maykop accident on a conduit. In the city and surrounding towns for several days there was no water. After resolving the accident, the head of Adygeya Murat Kumpilov write a post: “This is repair team in complex mountainous terrain, despite the cold, during the day without a break for sleep and rest liquideroval accident on the water. Say a personal thank you to each of the experts!”
Negative posts to the heads of regions, studies show that 4.5 times more than positive. It so happens that the critical information in social networks, as a catalyst, accelerates the solution of the problem.
just recently announced resignation from his post the mayor of the city of Anapa. And this is not surprising. His early retirement, judging by the growing criticism in social networks, was expected. And then anapana wrote about intractable problems and corruption of local officials: “our problems are not solved. Problems with the water were they are. With sewage, too – as it flowed into the sea, and so it flows”.
And when on the sand dunes of the spit of the Annunciation, the Deputy of the city Duma Eugene was Anisole began to build a large resort complex where it should be according to the plan of nature Park “Anapa spit”, and ecologists took this video, the patience of the Governor of Krasnodar territory from what they saw in social networks, as they say, burst. Veniamin Kondratiev arrived in Anapa and have personally seen the development in coastal areas and established a Commission, which is tasked to perform construction in the 500-meter coastal zone. The mayor of the Poles after a conversation with the Governor did not wait for its findings and chose to prematurely osvojiti chair.
the Social network, in contrast to meetings in halls, where, as a rule, people “checked” and not too much ask and do not tell, do not tolerate empty words and promises. About six months ago got a profile in social networks and the Governor of Voronezh Alexander Gusev. Inspired by the inhabitants of the region immediately thrown him a lot of comments that are associated with the fecal smell of the reservoir caps in the city, substandard performance of buses, the needs of young families, the development of sport… the Answers are as they were in framework”: know, analyze, take action… This caused resentment among residents of the region. And when he’s in early June started a page already on Instagram, it received a “vozvratu”. Once the account it received an anonymous complaint. Someone reading probably in his first post: “I Will be glad to your questions about problems, suggestions on how to improve life in the area, criticism that will help make my work and the work of my colleagues more efficient,” found that this statement is at odds with reality and, therefore, Alexander Gusev here is not real. And the user of the social network has blocked the page, sending Gusev notice that “impersonating another person”. However, the misunderstanding was quickly corrected.
Users of the networks, and especially the opponents of the heads of the regions respond to their slightest mistakes, inaccuracies and reservations. Begin to make fun, and often deliberately to attack the unfounded accusations and offensive remarks, do not hesitate in expressions.
underobnoy situation, the governors, tend to retain value and pass unflattering comments or remove them. And some, like the head of Karelia Arthur Parfenchikov no-no, and answer “presumptuous” citizen: “I don’t know what You have achieved in your life (apparently nothing, according to your request)”, “don’t You think that claim a bit already through the roof?” .
meanwhile, Artur Parfenchikov, political analysts recognize one of the most open regional leaders. According to them, he not only not afraid to communicate directly with people through social networks, but also has become an example of how to do it effectively.
the Work of governors in social networks are difficult to standardize. Most use the same resources: text, photo, video, infographics … Which makes them similar to each other. Distinguishes them according to political analysts, only the tone with which the Governor maintains your account. If it is close to the people entrusted to him on the field, then they are ready to subscribe, comment and be active. No – the account is just another piece of self-reporting on the work done.
So the search for that “right wave” most of the heads of regions are starting from the stove, that is – with yourself. Having accounts in social networks, they say they are their own. And that alone attracts the attention of the users. Author content – the main advantage of the best accounts of the governors. The head of Bashkiria of Radium habirova every post created by, signature, original, not banal. Reports about the official events alternate with stories about some events from her private life. All this is written in the first person, with emotion… And a large number of videos merely serve to emphasize the values and ideas of the author. The concentration on his own person missing. And as a consequence of his accounts, we can say that the record for user feedback.
However, due to the large flow of messages to the governors hard to embrace the boundless. And since the sincerity of the presentation of information from the heads very easy to read, even inexperienced people in most cases easy to distinguish where the Governor wrote himself, and where the good job the press service. In order to introduce readers to confusion about the authorship of blogs, in comments to the profiles, some have to use two different # hashtag type #perusal” or #of Comandamenti”, so that subscribers know who the author is: the head of the region or people from his team. Everyone wins.
the more the governors are present in social networks, the more noticeable an increasing proportion of personal content in their accounts. In this sense, an interesting experience of the head of Krasnoyarsk region Alexander USS. At first his account were employees of the press service, but gradually became interested and he Alexander. And, of course, his passion, Doromany heart stories of particular interest to users of the Network. One of the first posts is about getting acquainted in his student years with the future Olympic champion Ivan by ariginal – collected 355 likes.
Posted in Valentines Day black and white photo of a very young couple with a young son and review the head of the family (“If there is a “Perpetual motion” on the Ground, it is Love. I know it”) – 767.
Portrait of a fisherman USSA over the hole with his short note (“so long… for CCS, hope that’s enough!”) already 1020… And together with the impact of the engagement index has increased to 10-14 percent.
in Addition to photos of his own person and sometimes astonishing landscapes of the head regions for diversity and attract Pets. Governor of the Kurgan region Vadim Shumkov took the assistants to the dog: “me and my dog try very hard with you to crank the rusty gears of the system”. The head of the Altai Republic Oleg Khorokhordina the largest number of likes continues to assemble his red cat – Simon.
the leader of the Buryatia Alexey Tsydenov and is focused on personal positioning. Entries are subjective and without problems, with an emphasis on positivity and euphoria. And considerable attention is paid to songs, dances, culture, sports, food.
while a popular account of the leader does not so much “livening up” as its adaptability to the problems and needs of residents. “People don’t have to look for the last instance in Moscow”, – said the head of Krasnodar Krai Veniamin Kondratiev, opening after winning the election accounts in several social networks and invited users to contact him directly. Sufficient to find the official account, write about their situation – and in 30 days the applicant should obtain the answer.
People quickly assessed the alternative of going to bureaucratic offices. Now every day the Governor receives hundreds of applications. They quickly resolved the relevant agencies or the Governor takes personal control. In social networks he almost 370 thousand subscribers.
For this reason is rapidly gaining popularity and the account of the head of Kabardino-Balkaria Kazbek Kokov. In the network “Instagram” on it signed by 200 thousand people. Local blogger Arsen Kambiev will explain this open game, his desire to restore order in the country and to help people.
– the head of the Republic, “he says,” after complaints in the Network on the lack of water in the villages openly subjected to criticism, the government and municipalities for the lack of water in the villages and punished, importantly, the guilty officials. Not left without attention beaten in Moscow of the child, helped the mother of many children, forced together with children to live in uninhabitable premises. And it’s everywhere, and in the Caucasus, especially, can appreciate.
According��prepared Anna Kudaeva, Tatiana Pavlovskaya, Tatiana Tkacheva Natalia Graf, Alfred Aletdinov, Roman Kiyashko, Solic Milman, Sergey Zyuzin
the Work of heads of regions on the Internet is based mainly on five social networks: “Vkontakte”, “Instagram”, “Facebook”, “Odnoklassniki” and “Twitter”. Everyone has a different audience. Experts believe that most posts on political themes appear in the pages of “Vkontakte”, but the most active and politicized audience is Facebook, but it loses much of prevalence in the regions. In the “Classmates” more users from the provinces. But lately, regional leaders increasingly prefer “Instagram”. There you can find blogs in 71 of the Governor.
– In the network – explains head of analytical Department “Minchenko consulting”, a political analyst Kirill Petrov. sitting friendly audience. Users of the social network, as a rule, are not concerned about the short-term solution to a topical problem for them, they just want to get some positive content. In this, perhaps, is its charm: if the person does not like the content, it will simply unsubscribe.
meanwhile, governors tend to be present on all platforms. The head of the Vladimir region Vladimir Sipyagin said that he has standardized their blogs with the help of cross-references to all existing accounts and at the same time and on the electronic reception of the regional administration. “And it is very convenient for the users: each resident prefers to communicate its social network, he believes. And the presence of cross-links allows them to ask me questions on that platform, which it is most convenient.
And so it comes about half of the governors.
Nikolai Sorokin, a political scientist, Chairman of the Kostroma center for regional research:
– to Become bloggers of regional leaders urge two reasons. The first is the voters who live in the region. Local authorities understand that social media is another way to interact with residents and important channel of communication with which to promote their activities and to see how she responds to them. Information and reports prepared by his subordinates, sometimes bear the risk of being in an information vacuum, since officials usually tend to please the boss, and don’t upset him with unpleasant facts.
And for the population it is not only the “steam release”, a place to vent, but also a real opportunity to solve their problems.
the social networks of heads of regions has the second task is to bring together officials and residents of the regions. After all, the majority of all problems, as we see, is at the level of municipal authorities. And as rightly said the head of the Kuban Veniamin Kondratiev, it is unacceptable to solve them through Moscow.
