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During the regime of isolation on the background of the pandemic coronavirus among Muscovites went anecdote about how to find a in your area working underground Spa. Although hardly network establishments, and small stores, too, would dare to violate the ruling in Moscow limitations. But among the citizens was high demand for all sorts of services. Some of them were not available, but their availability would facilitate the life in quarantine. Some services, such as computer services and psychological assistance, helped with the lockdown, the Muscovites found themselves actually locked up in their areas. Such conclusion contains in the research conducted by the Moscow centre of urban studies and planning in conjunction with the search for specialists Profi.EN.Analysts Profi.ru identified 15 of the most popular services in March, April and may of 2019 and 2020 for each area of Moscow. This information was studied by analysts of the Moscow centre of urban studies and combined with the results of their surveys and own calculations on the basis of big data.Pandemic coronavirus significantly influenced the Muscovites have changed the structure of purchases, and demand for services. So, radically changed the list of services which addressed clients Profi.ru in March-may 2020, compared with March-may 2019.Computer need to communicate with psychologist demand for some services or individual products is obvious — during the isolation people have more access to private specialists, because many services were not working. But the increased popularity of certain categories of services, such as psychological help, it seems interesting to assess the impact of the pandemic. The increased demand for the services of psychologists, on the one hand, can be explained by the fact that due to restrictions people could not personally visit psychologists, on the other hand, people have more time for themselves. As shown by Western study, more than half of the surveyed residents of different countries faced with psychological problems in the background of the coronavirus and its implications.Was no exception and Moscow, where in March-June were more than 28 thousand applications in the service of psychological support. The growth of demand recorded on Profi.ru. From April to may 2020 for help to psychologists most often addressed the residents of the center. In Zamoskvorechye percentage of requests associated with psychological help, was 6.7% of the total number of queries. Lefortovo — 6,3%, in the Tverskoy district and Arbat 6%, Basmanny district is 5.8%.Request psychologists in the service Profi.ru largely correlates with the pattern of location of clinics, psychological assistance offices of psychologists in Moscow. So, in Zamoskvorech’ye is home to more than 15 places where you can go to a psychologist, while in peripheral areas the number of places ranges from 1 to 5, in spite of large numbers of the population.In addition, the likelihood of using the services of a psychologist are higher in areas with higher income according to the mobile operators and opinion polls, in the top keywords related to psychologists, not just the areas with the highest income. Although the service of a psychologist more affordable than many might think. “One session costs from 1200 rubles per hour,”— said the press service of the Profi.EN.The demand for repair, installation, maintenance and similar services is projected millions of workers, students this spring are faced with the need to switch to a more active use of computers, tablets and phones for learning and work.The growth in demand for Profi.ru confirmed by queries in search engines: for example, the number of requests for “how to install” in April rose to 2.1 million (1.6 times), and the queries associated with the program Zoom, in Moscow increased 26 times compared to February 2020.From beard to nogteve March-may 2020 compared with the same period last year greatly increased the demand for services masters of beauty, customers are unable to abandon the usual procedures, although it was impossible to do. At the end of two months of restrictions on the operation of beauty salons up to 20% of customers turned to the salons of a network image-laboratories “Person”, specifying if they’re working illegally, 15% were asked to leave the home, says its owner Igor Stoyanov. “We took a decision in principle, almost, like all large Moscow networks, not to go to the hospital because of security customer service. In addition, the CPS has not spelled out the requirements that govern the home accordingly, it’s illegal,” he explains. Approximately 20% of visitors to the “Person” was served during a lockdown somewhere else, continues Mr. Stoyanov, the main part — they waited for the opening of establishments.Using big data, researchers found areas of the capital, where most during the regime of isolation was demanded different services. As it became clear that increased demand for hairdressing services were men living in residential areas. In the spring of this year compared to last year the demand increased 2.4 times. For example, most men were looking for the opportunity to call on the masters house in Novo-Peredelkino (34,0%) and the least in the Gagarin district (18.7 per cent). Hairdressing Muscovites tried to order not only on specialized sites, but also in the regional blogs in social networks, noted by analysts of the Moscow centre of urban studies and planning.Source: Moscow center for urban studies, Profi.EN.The interest for beauty services was manifested to the greatest extent in the peripheral areas. This is partly due to great skepticism by local residents against coronavirus, more ��Olga people forced to work (and, accordingly, to look presentable).”We found no correlation between the number of beauty salons and requests a call of the house masters and believe that the key explanation for the activity is the share of employed and the level of development of local communities,” commented the Moscow centre of urban studies and planning. Confirmation of the hypothesis of a greater proportion of active among the inhabitants of the periphery can be considered as the data of mobile operators, as well as the statistics of passenger traffic of the subway, which is on the peripheral stations fell less than Central (e.g., the decline of passenger traffic at terminal stations of the Kalininsko-Solntsevskaya line was less than 1-3 percentage points than the metro as a whole).”Themselves to “Leroy” will make a”Forced transition to remote work allowed some Muscovites find time on redecorating their apartments or, for example, replacement of doors, these categories also fall in the top and have a significant share. In search engines the number of requests for repairs in April-may increased by 30-50% from dependenices level, with requests for repair services on Profi.ru compared to the same period last year declined.Source: Moscow center for urban studies, Profi.EN.So, at the request of “comprehensive renovation” of the requests in the total number fell from 4.7% in March-may 2019 to 3.1% in the same period of 2020. Also, residents have become less interested in small repairs, furniture, tiles, plumbing, electrical, was not in demand painting and plastering work, wallpapering, installation of kitchen sets, doors, heating systems.The largest growth was demonstrated by the queries associated with the purchase and delivery of building materials: whether “Leroy” — rise from 0 to 55 thousand requests, “concrete delivery”, “delivery of materials” and others.Source: Moscow center for urban studies, Profi.EN.The interest of the teams to repair varies greatly depending on the area of residence. Before the introduction of restrictions, users often sought masters in the areas with the highest proportion of new buildings in the housing stock. Leaders were Nizhny Novgorod district, the settlement of Sosenskoye, Moskovsky and practical center Solntsevo, where in the last few years have been implemented large projects of residential development. However, after the introduction of restrictions in these areas recorded the highest drop in demand for repair work, which in some areas (Nekrasovka, Solntsevo) fell to the average level in Moscow. A key factor influencing this situation was the limited construction works — as the maintenance according to the decree of the mayor, and large construction sites.Khalil Amine