in The Belgian Town Factory, the holding company of the fietsmerken Ridley, Eddy Merckx, to start an online shop in which the customers are delivered directly from the factory in a Pile to buy. The bike will be delivered to your home. In the order, the customer must be in a bike shop for indicate. That is, in this way, however, his commission on the sale. By selling a bike is also a 19 euro for the rehabilitation center that, According to Broeckx hosted.

With the launch of our website #GOFIT19 want people Spinning Factory, and the decline fietsverkoop a bit of herlanceren. The fietsenwinkels are, and the Ridley and Merckx, the bicycle can be made only via dealers to be sold. They are not, by means of a direct online sales from the factory to acquire it.

“COVID-a 19, it, like all the normal shops, which is a very big part of our fietsenwinkels to a standstill. This is logical as that is, it is necessary to use this virus to kill it. However, we can noodkreten of a number of our dealers, not just next to us put down,” said Jochim Aerts, CEO of the Belgian Cycling Factory.

“For us, the Belgian retail network, as well as the support we have, therefore, decided to set up an online shop will be open to the consumer. They will be able to buy it online and we will deliver the bike the following day to your home,” explains Aerts, “the government came out two weeks ago that the call is to be sure to continue to do so. Cycling will play a key role in this. However, every Belgian citizen who is looking for a bike, you can do that with us too.”

Photo: Marc Herremans – “media house”

the Bicycle

in Belgium and it has about 150 dealers, of which Ridley and Eddy Merckx will sell. “Well, some of them have their own shop, but that is not the case for all of the stores. For the first couple of weeks, we received the signs for our retailers, it is still, however, would be able to overcome it, but now, for the moment, until after the easter holiday, it is extended, it becomes more difficult for them,’ says a spokesman Thibaut Norga.

Ridley and Merckx will also have access to a large network in other European countries, especially France, Italy, Spain, and the Netherlands. The pre-made bikes, can’t go to the places you log in. “As long as the bike does not get out of our factory, it can’t be paid’, according to Norga.

The shop has been built in such a way that the consumer has to pay is mandatory as a shop owner needs to select from. The selected one will also be in accordance with the Belgian Recycling Factory, with the usual margin sold by a bike received it. Even if he doesn’t have a second period of time in which the consumer has to pay.

“We’ll have it in the shop #GOFIT19 called. For a more upbeat with the hashtag that I hope that COVID-19) can quickly overcome that,” says Jochim Aerts. “We are also going to be 19 euros per sold a bike to donate to the Rehabilitation and MS Centre and out of The. They have a Stig Broeckx so nice after that horrible car accident, and in the overall hospital maria noord-limburg, Noord-Limburg, the netherlands), it is a great struggle to deliver. They are earning more than ever before in this commitment.”

The broadcast will be around for the rehab of the Stig Broeckx got last week, really beautiful work. The powerful story of Eric Goens looked at 645.168 people, and that the program is in the top ten came to an end. The Lotto Soudal team, Broeckx ride on Ridley bikes, Eddy Merckx road bikes in the profpeloton in the team, the AG2R La Mondiale team, with the o for a while.m. Oliver Naesen.

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