the study showed the company ANCOR, hiring employees in April continued 21 percent of retailers. While sales grew only at grocery stores (50 percent of respondents) and DIY stores (33 per cent). Forced to withdraw completely in online apparel and footwear celebrates the fall of the demand (57 percent) and lack of sales (43 percent). Impact on the demand conditions of each particular region and the presence of technical possibility to organize online sales.

“survival of those companies, which before the crisis invested resources in automation, – said Director of sales and marketing ANCOR Natalia Shcherbakova. – Business did not pay enough attention to online technologies, had extra to do it now. In the grocery retail sector in 2019, the share of online sales was from 0 to 5 percent, in April this year from 5 to 7. For the segment, traditionally, worked offline this is a significant increase. In the sector of non-food retail share in online sales last year was around 40 percent, has now grown to 50. In DIY online last year accounted for 20 percent of sales, that’s already 30”.

according to the survey, private online shopping now develop 100 percent of the companies non-food retail and DIY, 50 from retail grocery and 66 from the segment of clothing and footwear. Along with this, many retailers are now looking for partnership distribution channels, so as to make a quality online store for a month is almost impossible. The partnership is developing and personnel issues: 14 percent of employers in food retail some of the staff was redirected to other companies. It is a grocery in personnel matters feel most confident. 79 percent of companies in the segment said that they had no unused frames.

the Russians are embracing online shopping in a long time. According to the company DataInsight, once a month before the pandemic on the Internet bought something 43 percent of respondents. For two weeks from the start of the pandemic made purchases more than 80. While those who such purchases never made, is not going to do it during the quarantine.

Since the beginning of self-isolation increased the proportion of online shopping products. The majority of Russian Internet users (67 per cent) during the isolation made purchases online, and one in four (26 per cent) had delivered food to the house, revealed a joint study of Roskoshestvo and Analytical center NAFI. However, many Russians faced during the products in the home with problems. The most frequent complaint is the lack of certain goods in stock and the inability to order the next convenient time. Less frequently complained about the delay staff orders and shipping damaged products or products of low quality.

Although ��and challenges, 71 percent of Russians will continue to use the services of delivery of products after the lifting of restrictions associated with the coronavirus. As a temporary measure the delivery of products perceive 29 percent, after a pandemic, they expect to return to normal shopping.

“This segment of online trading today has become very competitive – both in price and quality of service, – said Deputy General Director of the Analytical center of Navitimer Yamaletdinov. – Given the large proportion of Russians, bent on and after the pandemic to continue to use the services of delivery of food and commodities, we are now living through a period of “market division” – to strengthen brands, gain customers and profitable niche segments”.

the Data the GfK research showed that more than half of buyers (52 per cent) prefer to buy products in store. But it is not “panic demand”, such as buckwheat in March of this year, and planned purchases in a period of self-isolation.

“Some of the trends that previously stood out as a long-term – for example, individual consumption on the move – stalled in development. Look slightly different and the prospects of a healthy lifestyle. But there are trends that received because of the additional impulse”, -said the commercial Director directions GfKRus “Consumer panel” and “Telephone” Sergei yashko.

In particular, the reduced frequency of purchases. Buyers tend not only to reduce the number of visits to the stores, but spending as little time as possible. It can be expected that there will be more purchases. In such circumstances, the visibility of the category and brand in the sales area more important than ever to remain competitive, according to analysts GfK.