to Determine whether the Orenburg shawl is made in Orenburg, and Vologda butter Vologda, buyers can use a special character. Rospatent presented the emblems, geographical indications and appellations of origin of goods.
As told in Department, the need for a special sign arose from the large number of fakes available on the market. For example, the person buying the honey under the brand “Bashkir”, can’t be 100% sure that it is not bottled somewhere in the suburbs.
– a New form of protection of regional brands will increase attention to domestic products, increase demand both in our country and abroad – says Chairman of the Federation Council Committee for science, education and culture Liliya Gumerova. 27 July, comes into force a law that would allow conscientious manufacturers to place on the product a special mark to indicate that the product is made according to traditional methods in a certain place of the country. Promoting the positive image of each subject or of the city, the development of regional brands due to the adopted law will be an important source of replenishment of regional budgets.
According to the head of Rospatent Gregory Ivlieva, the emblem will serve as protection against counterfeiting, moreover, it will be a good marketing move for companies in regions with traditional food and non-food products.
