Experts analysed the demand of the Russians on the clothes of spring-summer collections and was named the most in demand during a pandemic coronavirus position. Press release of the Russian Internet store Lamoda received “Tape.ru”.
thus, the sale of basic wardrobe items, namely cloaks, shoes and jackets, in March rose by 169, 72 and 21 percent respectively compared to the previous month.
it is also Noted that in March the men’s jackets were ordered by 89 percent more than in February. Sneakers, pants-chinos and t-shirts over the same period have become more popular than 40 percent.
According to analysts, the customers, Lamoda is most often preferred basic colors: white, black, blue and beige. The most popular brands among women of steel Stradivarius, Mango, Nike, Michael Kors and Ralph Lauren, and men — Levi’s, Pull&Bear, Mango, Baldinini and Boss.
At the end of March more than half of regions of Russia imposed a regime of isolation due to the spread of coronavirus infection. The first such action took Moscow and the Moscow region.
In April, analysts of the company “AliExpress Russia,” examined the demand for commodities and found that most during isolation due to pandemic coronavirus Russians to attend to hygiene: during the last week of March sales of toothbrushes and toothpaste increased by 311 and 250 percent, respectively. Also increased the demand for shampoos and liquid soap.