The mayor’s office provided the owners of advertising constructions deferral of payments to the budget as a measure of support. The next quarterly payment of 900 million rubles, they will make then. The operators have criticized the decision, pointing out that in other countries, the company was released from payment because of the pandemic, and crisis.The owners of the advertising space received installments payments to the city, says the decision of the government of Moscow from may 27. As reported by “Kommersant” in the Association of communication agencies of Russia (ACAR), the Association asked the municipality about the support of the industry.Buying these places at the auctions, the operators are immediately made payment for the first and last year of their operation. These interim payments to the municipality and will deliver in payment for three months 2020.At the end of 2018, the municipality was allowed operators to pay the rent structures on a quarterly basis. This was possible only annual payments, but their operators stood with difficulty, and before the pandemic and crisis. Some players even left the market (“Nike” and the SEC went bankrupt), but left it the largest operators of Russ Outdoor, Gallery, “Belief-the Olympus” and “Laysa” (they later merged) and “Rasvero”. They declined to comment on the decision of the mayor.”Operators pay rent, hoping to profit from the sale of advertising, in the current situation it is not about profit. In international practice, government bodies went to meet the business and canceled the lease payments for the entire period of the event to prevent the spread of coronavirus infection”, complains the interlocutor of “Kommersant”.As reported by “Kommersant” on 20 April, in other Russian cities the authorities agreed on the transfer of payments for the rental of billboards. In Kazan, the payments for the second quarter was moved from 31 March 2020 on the same date in 2021-first, delay for a few months introduced in Perm and Nizhny Novgorod. Operators of outdoor advertising in many regions declared that the pandemic coronavirus of funds for payment to city budgets left, because the flow of orders dried up and existing customers are asked to stop placing or to reduce prices.In the first quarter of 2020 members AKAR did not come to a consensus about the volume of the market of outdoor advertising, but the Association decided that the volume of this market has not changed and amounted to RUB 11 billion In the Gallery believe that the evaluation of ACAR low “at least 3-4 percentage points”.Valeriy Lebedev
