About six million people – so many customers a year go to the Bahnhofstrasse 75 in Zurich and. At the end of January 2020 deadline. The announced statement of the Manor made recently across the country in the headlines: The house should pay, instead of a year, six million of 19 million Swiss francs rent – again a tradition of business that falls victim to cost pressure.

Not only the Bahnhofstrasse, not only in Zurich – the download die to be a Problem in all Swiss cities is on. Small and medium-sized cities are particularly affected. From Geneva to St. Gallen passers-by walk past more shop Windows, behind which no expenses are, but empty shops. And it’s not just the small shops In the old town of Lucerne H&M castle at the beginning of the year to its branch. A bad Omen, because a few months before The time under the headline, “” alarmist: “Without H&M, dies the city.”

A fundamental structural change characterized ab

In the last ten years have disappeared in all Swiss cities with over 6000 sales, over half a Million square feet of space the store are empty. A vicious circle: The less business it has, the less foot traffic there, which leads to further closures are – at some point, a Road train is dead, and soon an entire city district. The calls everywhere city developers, who want to ensure that life in the streets returns.

New ideas are needed, because in the digital age, the wheel does not easily turn back. Today, you just have to download music and movies from the Internet and no longer buys them on CD or DVD. Music stores and video stores it no longer needs. And there, where there is to buy the majority of hand strength, calls for the Online retailing its toll: the book of acts can afford the longer, the less, her wide range of expensive rooms full of shelves offer.

A fundamental structure is starting to change. We live one day at the Zurich Bahnhofstrasse? Nurseries instead of the Customer paradises behind shop Windows? Restorers in exchange for the Restaurants? Workshop exhibition in the ground floor? At least the Latter would not be new, because, as the Swiss architecture journalist, and urban planning expert Benedikt Loderer (74) says: “In the basements of the inner cities shooting were formerly not always shops, where crafts were then frequently stalls.”

Pop-up Stores in the St. gall and the old city

cities are constantly changing. As it is self-service stores, the Migros starting in 1948, first, died, aunt-Emma-shops. “Today, we have verschmerzt the long ago”, says “the city wanderer” Loderer. Due to this historical experience, current developments in Swiss cities is preparing him not too great a Worry. “It is a Problem for house owners who are afraid to their prices,” he says. “The rent out their property prefer not to, as you to go with the prices down.” But this will give.

However, the cities do not want to wait idly and fight back now active against the barren Downtown. This summer we called in Olten, SO, businessmen and politicians, the action “Olten GO!” to life. The office of economic development wants to wait, not on large retail chains, but on interesting store concepts or empty space through mediation and provision of urban land between use.

With the discounted between the use of it is made in St. Gallen already good experience. So-called Pop-up Stores – temporary use of empty business by mostly local young entrepreneur belonging to the Ten-point Plan of the project “future of downtown”, which was launched three years ago.

clothes instead of loans the switch is in the hall

this Pop-up City project, the city of Zurich is involved. You want to especially look in the outer districts of Witikon and Höngg, which offers to the empty spaces overlap with what are the short-term Demands. The Problem: The range is constantly growing, while the demand remains low. Or in other words: The shops are emptying faster than you could fill in with temporary Offered.

“The Closing highlight,” wrote the local newspaper “known ETH engineers in Switzerland” on the
12. In September, after another business had announced in the vicinity of the Central Meierhof square, at the end of September to close off. In the face of such facts, the Zurich city developer Anna Schindler (51) remains realistic and says in an Interview: “The classic image, a thriving Lädeli next to the other, there will be no more.”

A rethink is necessary. As the UBS renovated its headquarters on Zurich’s Bahnhofstrasse, she wrote in her architectural concept: “With the reorganization, UBS aims to create long-term flexibility of Use by the various access points to the Bank and to the store made shops independent of each other and the office space to be flexibly structured.”

In the time-honoured hall, today, there are dresses instead of credit: The English fashion label COS has opened at the end of 2018 its Swiss Flagship Store. However, the British should be deleted once the sails were in there a different concept conceivable. “Because the city is not just from retail trade,” says Benedikt Loderer. “Many of these areas could be used for something other than business.”

Flexible, small-scale use of concepts

the Zürcher Kantonalbank offers further up the Bahnhofstrasse on the ground floor of their headquarters under the project title “free space” for free Workshop rooms. And in the former banking hall of Credit Suisse at Paradeplatz has rented the Restaurant bärengasse in.

Flexible, small-scale use of concepts are in demand today. The times, in which a whole structure of a business is busy, to tend to an end. So, Jelmoli is presented for years as a Shop-in-Shop-Gallery and it is called The House of Brands (house of brands).

More than a single tenant that wants to continue the insurance, Swiss Life as the owner of the Manor building, after the closure of the warehouse and a two – to three-year renovation. In the upper floors of offices are planned in the ground floor retail space for ten tenants. “In the past, it would have been perhaps boutiques”, can be Swiss Life group CEO Patrick Frost (48) in the NZZ quote, “today, it’s close to the station the longer, the more in the direction of gastronomy.”

“Gastro-farms will displace offices and Shops”, was recently a headline in the VIEW. And further: “where business people stop Businesslunchs, mommies to Käfele meeting, and teenagers hanging out after school, is fertile ground for restaurants.”

thanks to the railway is booming stations, business

What is the most heavily used streets and squares in major cities correctly, it roosts in the Outer or small and medium-sized cities may not vote. The calls on the policy to the Plan. In St. Gallen, for example, Civil want to relieve the burden on the business financially and provide him with the chance of Survival; in contrast, the Left want to introduce a steering tax, to force landlords of vacant retail space in the downtown, lower interest rates, so that it is Locally affordable.

law and infrastructure, which in Switzerland are the only policy instruments for urban planning, says Benedikt Loderer. “These are the two large screws to turn.” What is the influence of such as the Expansion of public transport has, one can observe in Zurich. In contrast to the already mentioned outer Witikon and Höngg, the degenerate sites to sleep, neighbourhoods Altstetten and Oerlikon are booming flows, thanks to their railway stations and associated Commuter.

Because of the walk-in customers to flourish there business. This, in turn, fosters the construction activity: Old industrial plants, to new features, high-rise buildings shooting into the sky – with a new shop space on the ground floor. New buildings in the belt, Auskernungen in the City – the new flexible usage concepts call for sacrifice. In some of the old town, only the facade is old.

Today, the seller has to come to the buyer

in contrast, in Biel BE, where the old town was absolutely intact, such as the Bienne-resident Loderer says. “This is not so, because here the old town is the commercial centre, such as in Zurich,” he says. “And nothing gets in the building fabric is better than poverty, If people have no money to mend your homes; if you have money, tear off and build new.”

the Crux of The matter: In the old town of Biel there is a lack of walk-in customers, which is why there a lot of stores are empty. With the action of “First Friday” brings you now, at least once in a month to live in the streets. Because first of all, it needs people, then the business is a life by itself.

customers have become comfortable: they Took used to be a way to go to a certain Store, so today need to go to the seller to the buyers, if you want to be successful as the market driver in the middle ages. Therefore, shops in train at bloom stations, therefore, wither secluded shopping center.

As seen every year, six million Manor customers are also an opportunity for the new tenant. Because most of the trips are not because of the Department store in Zurich downtown, but commute to January 2020 on a daily basis by the Bahnhofstrasse to and from work and if appropriate be Offered in the future like to continue to use the number 75 on and off.