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may 25, competition in the field of interactive advertising MIXX RUSSIA, held for the fifth time, announced the beginning of acceptance of completed digital-case studies. this year the organizers MIXX Russia Awards & Conference decided to combine the contest and Conferencia.

In the competitive direction of MIXX Russia there were additional nominations. The founders of this modernization was made by the jury last God.

Leading specialists and experts of the online advertising market will appreciate digital projects 3 category groups updated format.

Channels Of Communications
In this group there is a new direction Cause Campaigns aimed at the assessment of the most effective anti-crisis cases, which will be considered in subcategories Anti-crisis Campaign and Black Swan Transformation. Special attention should be paid to the sub-categories competition Social Responsibility / Non-profit Campaign, which appeared thanks to the works of the participants of the past God.

Tools & Craft
Here, the change associated with the addition of new subcategories to AR/VR, taking into account the use of technologies of augmented and virtual reality in the development of web sites mobile apps and other digital-platform.

Best Use Of Tools
Categories in this group were divided into 3 blocks: Creative Tools, Tech Tools, and Content. This decision will provide comfort and structural order in the evaluation of the work. Participants will also be able to submit the work in the pilot sub-categories of the contest Best Use of the O2O, which examines best use of technology online-to-offline. the Category Best Use of Branded Content and Best Use of Native Advertising became part of the new direction of the Content with a new sub-category Best Use of Content Partnership that evaluates the most effective cooperation of brand and media, creating original content on the total platforme.

MIXX Russia Awards & Conference 2020 will be held when support Instagram. every year the professional jury formed by representatives of the advertising groups and independent agencies, media platform and seller, advertisers and technology companies, web and production Studio, as well as key representatives of the Board IAB Russia.

Until June 14, acts early enrollment. For members of Associations IAB RUSSIA, ACAR and FRAME 10% discount. the Formal completion of acceptance of papers: September 10. the contest Results will be announced at the conference MIXX Russia on November 17 in the framework of the National Advertising of the Forum. Details of participation — the official site.

Organizzatori: IAB RUSSIA, ACAR, FRAME, CRBC, ADPASS
partners: AKAR the northwestern Federal district, the URAL AKAR, Akma

the Digital partner: Mail.ru Group