In the glass, the milk is always the same: white. However, milk is not the same as milk. Long ago one must know when shopping more than the difference between Full – and drink milk. Because the cooling rack is a Label and trademarks-the jungle.

As is the case of Coop, the milk between the conventional Past-full of milk and Demeter milk. Or in the case of Migros, the organic Milk at the Heidi-milk. But also, Volg, Aldi and Lidl, milk variety. Almost 70 Labels compete for the favour of the customers. The milk-choice is agony!

the battle for the milk is hard. For years, milk consumption drops, the last in 2018, by 2.5 percent. After all, the turnover increased slightly in the past year. The reason: The average price in the retail trade increased in accordance with the Federal office for agriculture of 5 centimes per litre.

consumers are more value-milk

A higher price consumers pay for so-called value-added milk. In the case of organic, Demeter – or Heidi-milk producers must comply with Standards. The customers have to dig for that deeper into the wallet. If the Demeter-emblazoned Label on the package, then the milk comes from cows with horns. The animals have spout and grazing, they eat home-grown food. This is reflected in the price. 2.05 francs the Liter will cost 45 cents more than conventional milk.

10 centimes surcharge for Heidi-milk from mountain areas due. Again 5 cents costs more Pro-Montagna-milk. A part of the sale price goes to Swiss mountain farmers and their families. Milk-cows get no Silo-fodder, but fresh-cut Grass or hay. This is 20 centimes worth the extra charge. When milk is referred to as “fair”, then this usually means better payment for the producer and higher prices for consumers.

The extra charge is not a deterrent, apparently. “Coop, every third litre of milk for human consumption is good, a multi-value-milk”, says a spokeswoman.

A new kind of Milk comes in November at the Migros Aare, in the cooling shelves. The A2-Urmilch should correspond to the “original milk”, the Migros. For A2 milk, it needs separate herds, their cows have a special genetics. Accordingly, this milk contains only the A2 milk protein. The milk should be well tolerated. A2 milk under the Label “From the Region. For the Region,” will be sold.

No views in the Label-salad

The Label, brand and product salad, the milk is always bigger. WWF spokeswoman Corina Gyssler feared: “In the case of the consumer with a surfeit of labels, eventually leading to confusion.” You do not know, then, what is the Label for what am worth.

In June, the WWF published a comparison of the milk-production standards. This is targeted at a specialist audience. Be a rating of the content criteria to the environment, animal welfare and Social responsibility. The consumers of the WWF offers a food label guide as a guide.

More money for organic milk

behind the Scenes is sustainability in the milk is a big topic. On Thursday, the delegates of the Swiss milk sector organisation BOM have agreed to the industry standard “Sustainable dairy”. Those who meet twelve basic requirements, starting in September for up to 3 centimes per Kilo more for his milk.

The requirements are related mainly to animal welfare and feeding. Is required, for example, that the cows have a discharge, not pregnant cows are slaughtered and the feeding of fat 100 percent without palm oil.

Also, Migros, which is not part of the Association, your sustainability program and pays from 2019, a surcharge. Coop is a member of and supports the new Standard. His own Coop milk program, however, goes even further: Depending on how many additional requirements, the manufacturers are able to meet, waving surcharges of at least 6 cents per litre.

soy, almond, oat, rice, hemp, or Cashew – many cow’s milk Alternatives, they offer the consumer. This “milk” may be referred to since a court ruling in the EU as such. Instead, the products are called also country almond drink or rice drink. Mainly drinks water. Such as rice flour or soy beans, thickeners, sugar, salt, vitamins and Oil, depending on the variety. The products are booming. The selection on the shelves of retailers is always greater. Coop is approximately represented with a plurality of products, the own-brand Karma. But also drinks-Multi Coca-Cola mixed with his brand AdeZ. A recent market study assumes that the plant “milk market” by 2025, global to grow to 33 billion Swiss francs. Julia Fritsche