“In case of confirmation of the presence in the critical turnover the share of illegal products on the Russian market of toys Ministry of industry and trade of Russia jointly with interested Federal Executive authorities and representatives of the business community will consider the question of feasibility of appropriate actions, which may be a voluntary experiment for the labeling of toys means of identification,” – said the Ministry.

a System of digital marking to be entered for those categories of goods that are often counterfeited. Today, it covers garments, fur, medicines, shoes, tobacco products. All these categories of goods are equipped with Data Matrix codes. This allows you to track the movement of products at every stage from the manufacturer to the store shelf.

In the total share of the market of children’s goods toys account for 23%. Most often counterfeited licensed toys (made based on cartoons, big brands “RG”). According to preliminary results of the first quarter of 2020, almost half of licensed toys (46%) are counterfeit, says the President of the Association of children’s goods industry Antonina Tsitsulina. According to her, implementation of traceability systems for products – the realities of the Russian market to which producers will have to adapt. From experiment to implementation of mandatory labeling may take about three years, she predicts.

But labeling will not solve all the problems, I’m sure Cicolina. In particular, there is a problem with the minimum liability for selling counterfeit goods. The amount of the fine for her on the practice courts for intellectual property rights, on average, is one thousand rubles. After payment of the fine members of the “grey” turnover continue to sell counterfeit goods.

the Government was instructed to prepare proposals to reduce the tax burden for manufacturers of children’s products. This item was included in the “road map” for the development of children’s goods industry until 2024, which was approved by the Cabinet. According to the plan, the proposed tax incentives should be worked out by the second quarter of 2023. The work involved several agencies, including the Ministry of industry and trade, Ministry of Finance, Ministry of economic development, the Ministry of communications, Rospechat and the TCF. Among the items of the road map – updating the requirements for children’s products made in Russia. By the end of 2021 should also be prepared proposals for the extension of the list of infant products that must be labelled. In addition, a plan of activities for the development of industry in the 2025-2030 years.