The country’s largest seller of home appliances and electronics “M. Video-Eldorado” begins the transformation of the online business. Online shopping the group will develop a model of the marketplace, the range of goods from other sellers will expand three times, up to 90 thousand items, including power tools, toys and equipment. The expansion of the categories for the account of the partners — the least expensive way to test the demand for new goods on its site, experts say.That the online stores “M. Video-Eldorado” (enters into group “Safmar” Mikhail Gutseriev) will begin to work on the model of the marketplace, the company announced Thursday. This will allow to expand the range from 30 thousand to 90 thousand items and included in the turnover of power tools, products for the care of children, toys, sports equipment, etc. In the medium term the income from the marketplace can reach 10% of the turnover of the group.The current business model, which involves the purchase of an assortment of home appliances and electronics “M. Video-Eldorado” intends to keep. New projects will be developed in parallel with belonging towards the marketplace goods.ru. Involvement and integration of network partners will be engaged, both independently and using goods.ru that will allow to avoid additional costs, the company says.According to its own data, the total traffic online platforms “M. Video” and “Eldorado” in June, more than 70 million users.Executive Director, Data Insight Boris Ovchinnikov noted that in the direction of the marketplaces today are a major thematic online shopping: Lamoda, Leroy Merlin, “Children’s world” etc. In the first place is rekapitulasi method of expanding the range and least risky option test new categories, he explains: “The more any retailer, seeing good demand for the new product item or category, will be able to press partners for their own proposals.” Besides, the expert reminds, the rate of growth of electronics sales in the Russian market fall in 2015.”M. Video-Eldorado” was engaged in the creation of the marketplace for quite a long time, the pandemic COVID-19 and its attendant restrictions only accelerated the process, indicates Mr. Ovchinnikov. According to him, the development speed of the new project will depend on the possibility for third-party sellers to use a single channel for M. Video, Eldorado and goods.ru to deliver the goods, to analyze and monitor the sales. “If these processes will require additional coordination, connection and setting — the willingness of partners to cooperate will be lower,” he warns.Nikita Sharenkov
