He’s running a gigantic trade Empire, employs 430’000 people and, according to the German “balance sheet” with 41.5 billion euros, the richest German. Much more about Dieter Schwarz, founder of the retailer, Lidl, is not known. Personal details about him are scarce.

The abduction cases to Aldi founder Theo Albrecht and the Schlecker family have made the two times the father of a family carefully. There are no official images of the entrepreneur. But one thing is clear: Today, Tuesday, the Discount will celebrate the king’s 80. Birthday.

Lidl has to fight again and again

From the Lidl everyday business is Black, dropped out 20 years ago. Journalists, he is consistently off. In his home town of Heilbronn (D) find the entrepreneur the peace and quiet he desires. A peace, which would also be good for his group.

The group of companies Black – including Lidl, although growing, is struggling with image problems. Trade unions complain about poor working conditions at the discounter Lidl. About ten years ago, the discounters had to pay even a million buses, because he had to monitor his employees illegally.

finally, the Lidl parent company Schwarz has been through many retirements of senior staff shaken. Including long-time employees were. Because the group is in transition. New people should give new impetus. One of the few constants in the company Supervisory Board chief Klaus Gehrig, a former Aldi Manager and closest Confidant of Dieter Schwarz.

Black-and-donates a lot for education

Gehrig for more than 40 years in the group. He introduced the System of “cheap standardized-scalable” – the discounters-secret recipe. So he has achieved what wanted-Black: to be A worthy competitor to Nemesis Aldi. Meanwhile, Lidl is present in 30 countries.

in 2009, the discounters in Switzerland the business. Meanwhile, Lidl in Germany to 130 stores, each year, ten new stores are to be added. 2018 sales in Switzerland amounted to 1.15 billion Swiss francs.

the success story of The discounter was Dieter Schwarz, the richest Germans. In his home region, he acts as a generous patron of the arts. Particularly, the science is the multi-billionaire at the heart.

In a brochure of the Dieter-Schwarz-Foundation, he holds in one of his few Statements: “education is our most important raw material.” His donations to support a knowledge-based exhibition and an educational campus in Heilbronn. Well possible that these institutions today is a congratulations card is in Black letter-box.