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Americans finally found a source of unity, with left and right alike cringing after Mark Zuckerberg posted an Independence Day video of himself holding a US flag while gliding above the water to the tune of a John Denver song.

The one-minute video, which was posted Sunday on the Facebook CEO’s Instagram account, shows Zuckerberg riding a wake foil – also known as a hydrofoil surfboard – on what appears to be a lake. He was holding an American flag, which was attached to a short pole, and Denver’s 1971 hit ‘Take me Home, Country Roads’ was playing in the background. Zuckerberg added a comment, saying only “Happy July 4th.”

Публикация от Mark Zuckerberg (@zuck)

The bizarre scene was quickly met with astonished reactions as social media users collectively cringed. “We need a ‘erase your memory of this’ option,” a writer known as the Hoarse Whisperer said on Twitter, adding, “I wish they could bring John Denver back to life just so he could sue Mark Zuckerberg for this.”

I wish they could bring John Denver back to life just so he could sue Mark Zuckerberg for this. pic.twitter.com/SDAWsIByOh

Other social media users wished for a new version of the scene, such as one who noted a “disturbing lack of sharks in this video” and another who tweeted, “I need a deep-fake version where he plows into the side of a dock.” Others expressed regret at having seen the video.

I need a deep fake version where he plows into the side of a dock.?

Omg why did I have to see this?? pic.twitter.com/Yw70TjhyPi

There’s special place in hell for every single one of you who put that cursed Zuckerberg hydrofoil video into my feed.

Observers of all political stripes mocked the Big Tech billionaire. “Here is Mark Zuckerberg proving he’s not just richer than you, he’s more patriotic,” left-wing writer Matthew Yglesias said.

Here is Mark Zuckerberg proving he’s not just richer than you, he’s more patriotic. pic.twitter.com/QOdILFXQiK

Alternative media journalist Luke Rudkowski quipped, “Extremist alert,” apparently alluding to suggestions that flag-wavers are likely to be far-right politically, as the New York Times intimated in an article on Saturday.

Extremist warning!!! pic.twitter.com/2JXHQiO5Qh

Newsletter writer David Roberts said Zuckerberg has an instinct for “finding the maximally douchey thing to do at every juncture.” LGBTQ activist Leah McElrath agreed, saying, “It’s breathtaking.”

It’s breathtaking.

Some critics seized the opportunity to accuse Zuckerberg of cracking down on free speech on his platform.

“Mark Zuckerberg loves America,” conservative writer Ian Miles Cheong said. “He damn sure does – so much that he cares enough about wrong-think and takes the time to censor and ‘fact-check’ ideas from Americans and everyone else,” another commenter replied.

While Zuckerberg’s video might have backfired as a PR stunt, it at least gave Americans a rare topic on which they could agree. “Mark Zuckerberg may have united the left and right in America – just not in the way he planned,” said Vasabjit Banerjee, an international studies professor at Mississippi State University.

Mark Zuckerberg may have united the left and the right in America: just not in the way he planned. https://t.co/cBNlo8EeRS

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