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July 24 in the United States hosted the online premiere of the film “The Rental” (in the Russian hire the picture will appear only in the fall and under the most appropriate title “Who is not hidden?”). It is not only unexpected classic (and very relevant) for 2020, the horror film about a psychopath with a knife, but the directing debut of 35-year-old actor Dave Franco. Starring his wife Alison brie from the TV series “Shine” and star of retailler “Guest” and the recent Comedy “Eurovision: a History of fire Saga” Dan Stevens. Film critic Dmitry Barchenkov tells, how did the idea for “The Rental”, where the brother of actor James Franco and why the release of the film in Russia is very significant for the domestic market.Senior bratacha 2010’s. private party in one of new York’s art spaces. Between the guests gradually veers a weird guy. He is holding a doll. A toy version of himself. It was James Franco, who at that time already held in Hollywood as one of the most odious figures. In narrow circles he was made the famous Director Judd Apatow, inviting them to star in Paul Fihom joint show “the Bullies and the nerds,” among the broad public, he became known for the role of James Dean in the eponymous 2001 television movie and a friend of Peter Parker in quite distant version of “Spider-Man” Sam Raimi. At the turn of the decades, James decided to change his life immersed in the study of literature and other arts, bachelor’s in English at the University of California, master’s in literature at Columbia, trained in new York. And in parallel reduced the acting load and began to choose more unusual tapes, for example “spring breakers” harmony Korin, “the Interview” Seth Rogen or series “11.22.63” based on the novel by Stephen king. New way of the actor was accompanied by rumors that in educational institutions it is allowed only because of the fame, and the Franco snoring in class. But those close to the actor, the sources of these rumors are not confirmed. By the way, now the actor periodically teaches filmmaking at new York University. Photo: East NewsЛогичным was the arrival and direction: Franco filmed “the sound and the fury” by William Faulkner, and recently hit the underground. Last year saw the premiere of the film “Zeroville” — opus-Magnum Franco in the center of which Hollywood. The film many critics have called the hooligan version “One day… in Hollywood,” Tarantino. Both pictures to the same came out almost at the same time. But the most Mature and at the same time cheeky directorial work, Franco became the “would-be Creator.” Strange biopic of filmmaker Tommy Viso with playback of the filming of his movie “the Room” (painting is still considered one of the worst in film history). Franco, who played Viso, produce�� a huge impression on the audience, press and peers and received the “Golden globe” for best actor (Comedy/musical). The role of each Viso actor Greg Sestero appeared Franco brother Dave, who for a long time was like in the shadow of James. The path of mladshego first glance, Dave Franco as if repeating the life of his brother (the difference between them is seven years). In his childhood he dreamed of becoming a teacher, although in the end it was only James. He began his acting career with TV series, too. It was an episode in one of the later seasons family TV show “Seventh heaven”, and after he got a major role in the “Clinic”. To serial fame added Hollywood tape: Comedy “Argparse”, detective franchise about magicians “Illusion of deception” and the youth Thriller about the threat social media “Nerve”. Last year the actor appeared in the Netflix-blockbuster by Michael Bay “Ghost six”. But really Dave Franco always wanted to be different from James, so deliberately distanced himself from his older brother in a professional environment. Not similar they are in temperament. In my life Dave — “cute kid,” holding two cute cats. His relationship with Alison brie (star of the Netflix series “Mad men” and “Shine”) groupies following years. However, the ambitions of Dave grabs, including a Director. A dozen years he was shooting funny short films and has long harbored the idea for a full. In the end, the plot and his soul went to the real life event inspired by the fear of the unknown rent houses (his aspiring filmmaker suffers quite a while). Dave met his future wife at a party for the use of psychoactive substances. Joint trip so agitated actor that he could not talk about it in his first big film. To write the script he helped a friend of Joe swanberg, who is in Hollywood circles knows almost every. Dogamerican independent cinema today, quite tight associated with a number of figures. Among them, besides those already named Apatow is and Joe swanberg. For 15 years he produced more than 30 films. About 20 of them he wrote the script, then he took and he edited the picture. In addition, Svanberg managed to form around himself a community: in his Studio can turn familiar filmmakers with ideas that they want to implement here and now. The films released by the Studio swanberg, different relevant social agenda and low budget, and workflow — speed filming and participation of friends. For example, in 2011, swanberg has released five movies. Paradoxically, a shot so the picture fall at major film festivals (“Sundance” or “South through the southwest” (SXSW)) and even collect impressive for a low-cost tape Cass��have. New “The Rental” like other projects of swanberg. Again, its scenario and production style, short timing and a desire to help the man. Own trahiras the plot grew out of the relationship with the wife, Alison brie in the frame had to be decided Dave Franco. They love to work together. And then pulled up, and mutual friends of Jeremy Allen white from “Shameless” and mythic trash anthology “Movie 43” and Dan Stevens (TV series “the Abbey Downton”, “Legion”), who also is familiar with Swanberg. Briton Stevens received significant popularity in the United States after her role in the movie friend swanberg by Adam Wingard. The tape was called “Guest” and revised Noir Canon. Photo: East NewsПрактически all the big horror movies of the last years tried anyway to break all possible selection patterns. For example, supernatural “Reincarnation” about the family tension, ethnic movie about a woman’s revenge “Solstice” Ari Astaire or Comedy horror “Off of” and a scary pop-metaphor of “We” Saw Jordan. But Franco’s directorial debut does not fit into this common modern period. “The Rental” terribly conventional. Traditional intonation on the movie, which, in fact, nothing-and it happens: the main characters — two colleagues with their pairs take off for a weekend house on Airbnb. Arriving there, begin to sort things out and finally take psychoactive substances, in the background, periodically glimpsed a dark figure. Continues the tradition and the image of the criminal is an irrational evil in the mask, clearly borrowed from the Michael Myers franchise from John carpenter’s “Halloween”. Grinder at the end is also available. But this story that Franco managed to do this in the Director’s economical, creators without speculation, very accurate woven into actual agenda: a conversation about racism (in it the main characters hurt the landlord conservative), the revision of women’s role (almost the winner turns out to be the smartest of all — the partner of the character Stevens), exploring the limits of contemporary relations and problems of total control and perpetual surveillance. Completes the deal a set of jokes on the very genre of friends and colleagues. Among other gets, for example, Joseph Gordon-Levitt. While “The Rental” does not seem eclectic, it all neatly and smoothly. Along with the surreal Comedy “palm springs” (it can be found is only on Hulu), a film by Franco want to call one of the main kinosobyty too quiet this summer. And the debutant is a promising Director, who will surely be a great movie. One has only to wait. Russia in prometaphase highlight, unfortunately, the inflexibility of some Russian independent car rental companies. For example, the U.S. online premiere of the film “Dangerous element”, where Mary ToYuri, played by Rosamund pike, has already taken place. It replaced the traditional film distribution. The Russian owner “Planeta inform” have decided not to adapt to new realities and still plans to release the tape in the movie, but later in the autumn. C “The Rental” is even more sad story. The debut of Franco was supposed to go to the movies in August, but the prolonged quarantine event, of course, shift. The online release was in the end even earlier, on July 24. But the Russian distributors Capella Film ignored international online premiere, sliding the Russian cinema, on the contrary, at a later time in September, and digital — and at the Oct. Indeed, such force majeure, pandemic, entails paperwork, reviewing contracts, marketing campaigns, and so forth. But the problem of the summer horror film “The Rental” that it was necessary to release here and now, to get on the agenda. For the sake of timely release could be flexible. But, alas, the Russian market is not yet too confined to online. Although, as practice shows (for example, with the release of the military blockbuster “Greyhound” on the platform AppleTV+), home theater you can get not less fun than in any multiplex. Dmitry Barchenkov