According to the group “M. Video-Eldorado”, laptop sales in April amounted to about 10 billion rubles, which is below March 2020, but 68% above the results of the April 2019. In just four months the market of laptops in Russia was about 1 million units and 42 billion rubles, an increase of 34% in units and 41% in the money than for the same period a year earlier. The average price remained similar to last year and amounted to 40 thousand rubles.
Asus has become a leader in the number of sold laptops, taking the company informed the third line, and the most popular was the model Aspire 3 A315-42G-R3HC. For the first time at the end of the month in the top 5 entered the Chinese brand Huawei. Manufacturers Asus, Acer, Lenovo, HP, and Huawei accounted for about 90% of the market in quantitative expression.
In April, the buyers chose mostly classical full-featured model with a screen of 15 inches and above (85%) of sales in units. The highest growth was demonstrated notebooks from the average price ranges from 30 to 45 thousand rubles, as well as models from 45 to 70 thousand rubles.
the Company “Svyaznoy” gives other details: “In April we recorded a high demand for laptops: by the end of the month the Russians acquired 250 thousand units for a total amount of 10 billion roubles that more than in the previous year to 80% by volume and 84% by value. High demand for products in this category is due to the regime self-isolation. First and foremost, buyers selected device for remote work”, – told “RG” the press service of the retailer.
the First place and in pieces and in money, according to Svyaznoy, took Asus: the share of the Taiwanese manufacturer is 27 and 26 percent. On the second and third places of sales in units located HP with a 21% share and Lenovo with a share of 20%. Second place money shared between the representatives of Acer and HP – the share of both companies was 18%.
In a press-service “Yandex.Market” reported that the demand for laptops this spring was approximately 1.5 times higher compared to the previous year. Interest began to rise sharply since early March and reached a peak on March 19. The most popular manufacturer of laptops was the Asus. The proposal of the devices of this brand had 28% of custom transitions. Second place went to Lenovo with 17% conversion, and the third HP (13%).
the Most popular devices in the period from 1 April to 31 may on “Yandex.The market” became the Apple laptops. First place went to Apple MacBook Air 13 Mid 2017, the second – ASUS VivoBook 15 X512, the third – 16 Apple MacBook Pro with Retina display and Touch Bar Late 2019.
On the fourth position is located the Apple MacBook Pro 13 with Retina display and Touch Bar Mid 2019. On the fifth line – the Apple MacBook Air 13 Retina display technology, True Tone Mid 2019. Sixth place – Apple MacBook Air 13 Retina display technology, True Tone Early 2020, the seventh – 16 Apple MacBook Pro with Retina display and Touch Bar Late 2019.
Places eighth through tenth went to: MSI GF63 Thin 9RCX-697XRU, ASUS VivoBook 15 X512DK-BQ069T, ASUS TUF Gaming FX505.
“working Remotely has increased laptop sales in�� all segments, – explains Eldar Murtazin, analyst with Mobile Research Group. – Since retail stores were closed, all sold online.”
According to analysts, the sudden demand “kill” subsequent sales. “The market decline, predicts Murtazin. – Laptop is a happy exception to the rule, the need. Many used computers at work, and now forced to use them at home. People needed to replace old computers with new ones”.
