According to the group “M. Video-Eldorado”, the sale of smartphones in may in Russia amounted to 39.2 billion rubles and increased by 3% compared to the same month last year, it has sold approximately 2.4 million smartphones. Analysts believe that in June the market will maintain the positive momentum.
the study Authors note that over the two months, the Russians have bought about 3.8 million units with a total value of 60 billion rubles, about 35% of sales accounted for online, which is more than twice higher than a year earlier. Unit sales of smartphones in Russia in may approached the level of last year, and in monetary terms gained about 3% and amounted to 2.4 million units and 39.2 billion rubles. In just the first five months in all channels, the Russians purchased approximately 11.4 million devices worth 188,5 billion rubles, which is up 3.5% in units and 5.5% of money in comparison with the same period a year earlier.
According to the company, among the five most popular manufacturers in may, the pieces came Honor, Samsung, Xiaomi, Apple, and Huawei. The top five leaders accounted for about 85% of the total quantity sold on the market. The best-selling models in may was the Samsung Galaxy A51 (64 GB), Honor 20 lite (128 GB), Honor 8A (32 GB), Samsung Galaxy A10 (32GB) and the Galaxy A30s (32 GB). Only online top 5 included Samsung Galaxy A51 (64GB), Xiaomi Redmi 7A (16GB), Xiaomi Redmi 7A (32 GB), iPhone 11 (128 GB) and Honor 10i (128 GB).
“the recovery of the market in may compared to April is the seasonal factor, says the it expert Alexander Baulin. May is traditionally the best month for trading in the first half of the year.” However, he believes that the overall trading activity still reached last year”.
In response to the inquiry “RG” in the press service of “Beeline” said that most Russians are buying Samsung smartphones because of the brand ranked first in sales both in money and in pieces. On the second place on sales in money was Apple – the third nexus device owners. Top 3 sales in units in may is somewhat different: Honor took second place, and third place was brand Xiaomi. There is an increase in the average price of a smartphone purchased by the clients “Beeline” in may 2020, this figure grew by 10.2% compared to April of 2020.
Baulin believes that one of the reasons why the average price of “Beeline” rose by 10.2% became aggressive discounts on the flagship Android model: “discounts of 30-35% to the price of the previous month in comparison with the announcement last year, the decline was twice. Thus, those who kept buying activity could move to a new model, paying a little more than usual, but having the most modern smartphones, which will last for several years,” he concludes.
“In April, we observed a large reduction in demand which was more than 20%, – told Dogadin, Vice President, procurement and business development of the company “Svyaznoy”. – Preachgiven the decline in demand in the Russian market is temporary closure of outlets and decline in traffic at stores. However, in may the market began to recover. The past two months, the main trend in the market is a redistribution of sales from expensive to more affordable segment in connection with a reduction in the purchasing power of the population, and also increase sales through online channels”.
In “Connected” noted that the average bill in may the Russian market accounted for 16600 rubles, which is more than the previous year by 5%. The most popular brands in the money are Apple (with a 34% share), Samsung (23%), and closed three Honor – c share of 18%. The top 3 brands in the pieces made Honor (26%), Samsung (21%) and Xiaomi (19%).
“Retailers beneficial to show growth and to attract people’s attention – said Denis Kuskov, General Director of TelecomDaily. On the other hand, you need to be aware that now in pandemic coronavirus in humans is not so much money on hand, so I do not agree with the forecasts of retailers in June that everything will be fine.” As for the market Outlook until the end of the year, Grand believes that the market will not be able to recover.
General Director TelecomDaily Denis Kuskov believes that by year-end, the market will not be able to recover in comparison with similar figures before the pandemic: “people don’t have much money on hand, he says. – So I do not agree with the predictions of retailers that all will be fine.”
