The time-measuring fiasco in the women’s downhill from Crans-Montana last weekend was a personal tragedy for the Skiers. Because the Swatch subsidiary firm, Swiss Timing delivered first to the wrong times, fell back, among other things, Lara gut-Behrami (27) from the third to the sixth rank.

“Unfortunately, it is true that Swiss Timing has made in Crans-Montana error”, says Swatch spokesperson Bastien Buss on request. The company had already apologised several times and all necessary measures taken to ensure that such a thing could never happen.

precision image of Longines suffers

the Swatch watch brand Longines as the official timekeeper of the international ski Federation (FIS), the error to a loss of Reputation. With the million difficult time measuring sponsorship you want to consolidate, finally, her Image as a toppräzise Timekeeper. Instead, the precision image has suffered as a result of the time of chaos. About the extent of the damage, the Swatch did not want to Express-group.

Swiss Timing makes for Longines the settlement. The Sports timepiece, the Swatch group was not directly responsible for ensuring that the light barrier in the departure-worked goal in four riders. The international ski Federation and Swiss Timing explained the error in a communication is: cause photo-sensors, which were mounted too high, respectively, the decrease of the snow height were at the finish line because of the sunlight and of the many passages.

Only a racer Corinne Suter can

What was for the boss of the Swatch Group, Nick Hayek (64), a loss of image for the Swiss skier Corinne Suter (24) offers a luck. You rose to the corrections of place 5 on 3. Podium place. However, it took three days until the right times were determined. The hand-measured Figures of the goal judges were first interpreted incorrectly.

The Swatch Group, the sponsorship every year, millions of cost. The Swatch spokesman stressed that Swiss Timing was occasions each year, timekeeper at several Hundred Sports in the world and deliver athletes, sports associations and television the most accurate data.

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Jennifer Alvarez is an investigative journalist and is a correspondent for European Union. She is based in Zurich in Switzerland and her field of work include covering human rights violations which take place in the various countries in and outside Europe. She also reports about the political situation in European Union. She has worked with some reputed companies in Europe and is currently contributing to USA News as a freelance journalist. As someone who has a Masters’ degree in Human Rights she also delivers lectures on Intercultural Management to students of Human Rights. She is also an authority on the Arab world politics and their diversity.