Alexander Terekhov and Oksana Lavrenteva
last Friday it became known that Oksana Lavrenteva closes the brand Alexander Terekhov that she owned. About the founder of the company “Rusmoda”, he said in his telegram channel, saying that the brand Alexander Terekhov and Terekhov Girl will release their latest collections for spring-summer 2021 (in sale they will arrive next year). The news has stirred up a lot of the domestic fashion industry, because the collection of Alexander Terekhov enjoyed success with local stars, and last year in a dress from the designer appeared Hollywood actress Scarlett Johansson. br>
Turning to his followers, Lavrentyev said that it intends to reformat the business and open a new company Oxana Lavrentieva & Co. In addition, she announced the launch of its own line of clothing under the brand OLOLOL. Today on the website of the Blueprint published an interview with Oksana Lavrentieva, where she spoke in detail about the reasons for the decision and their plans, interest in sustainable fashion and a new team consisting only of women. Collected the most interesting quotes.
Oksana Lavrenteva
About the reasons for the closure and future of the brand Alexander Terekhov
During the pandemic brand Alexander Terekhov turned into huge losses. Recent years, all the profits of the company Alexander Terekhov we have reinvested in development and in the end of the crisis, all the previous achievements of the brand turned into a huge minus, and to be honest, I’m not ready to invest energy, effort and money to return this franchise to its former glory. br>
And the script is not ready, and I’m not ready to move forward together — there are both sides of the story just ended.
Oksana Lavrenteva also noted that from its own funds shut the credit brand, as well as paid salaries and compensation to dismissed employees. In addition, I had to close all the boutiques according to her, will only shop at Petrovka, who will depart at the showroom for the project OLOLOL. Since the rights to the name belong Lavrentieva, the brand Alexander Terekhov will be for her company, as well as social network. However, to use the name Oksana has no plans.
Oksana Lavrenteva and Alexander Terekhov
brand Terekhov I think never will be released. And when the brand closes forever, cool to buy some last things of this brand.
On why she didn’t wear dresses from Alexander Terekhov
I don’t understand, not because I don’t like: I like it on others, I simply don’t accept for yourself. It is for these women-divas, muses, incredible beauties tall, very thin, kind of Snezhana Georgieva, Polina Gagarina. br>
I’m not a diva — she never was and never will be. I was always asked why I don’t wear brand Terekhov. Because it’s not my bra��D. I am a person of another formation.
Polina Gagarina Natalia Vodianova Svetlana Bondarchuk Hope Obolentseva Daria Konovalova
About what it means for her startup company Oxana Lavrentieva & Co.
I have always believed that a person must be a good reason to call something by its name. It must be some kind of genius at least. I always thought that don’t deserve it, that it is somehow strange looks. br>
So for me this is a new step of faith in itself, the statement itself, not just as a person who provides a support function for other talented people, and who himself becomes that person.
Scarlett Johansson in a dress Alexander Terekhov
About the team of the new company
the company Oxana Lavrentieva & Co will work only women. This girl, who cooperated with me for many years: someone since Rusmoda, some less. You know, I realized a crisis, the pandemic that the most important thing I have is my team. 25% of the company will depart the team, the rest will have me.
who will work on collections OLOLOL and what to expect from the brand
Our designer — Mary Koronchik, who worked with Terekhov, and the last year she is doing a collection Terekhov Girl. We will have many capsules, not impressions. It will be the middle-up segment. To see all the collections in the showroom at Petrovka. In shopping malls we go we will not. But I know for sure that the next collection after the winter will be hippie-chic. br>
When we chose the fabric at the factory, of course, pay attention to the fabric from recycled materials. I want to create things that will last more than one season, because there will be multi-functional.
Alexander Terekhov has not officially commented on any publication of the situation, but in telegram channels, there was information that the designer plans to continue his career.
