the conference was attended by more than 50 experts from among the largest marketers of brands and advertising top managers of the companies.

the Experts presented relevant case studies of the winter-spring of 2020, and also discussed further development of the industry in the current environment of isolation and quarantine. Despite an emergency rapid digitalization, digital still need to prove to the marketing and advertising community with their potential: the speakers touched on the themes of the lack of an objective view in the work of the algorithms of ad tech, brand safety, creativity, effectiveness and ROI.

participants ‘ Presentations Day 2020 Digital Brand, video interviews and other materials from the conference are already published on the official event website and in special projects on the portal

on 23 June will take place the second part of the Digital Brand Day 2020 – The Energy of Action. On the agenda – discussion of actions and measures able to help businesses not to lose positions to maintain and strengthen the relationship with the audience, as well as the opportunities offered by this crisis period for the market.

Digital Brand Day professional business conference dedicated to current topics and innovative solutions in the field of digital marketing and advertising communications. Is a continuation of the annual event “day of the Brand” and is organized by the Association of manufacturers of proprietary trademarks “RusBrand” and AdIndex, with the participation of Mediascope and “National Advertising Alliance”.