“the Extreme nature of the work during a pandemic have once again proved that only an open, efficient government has a chance to survive and develop further”, – said “RG” the situation, the head of the Duma Committee on information policy, information technologies and communication Alexander Khinshtein. And it is perfectly understood in the field.
previously, the Siberian governors have repeatedly criticized for the low activity in social networks and messengers, today is a very different picture. The most active were the head of Kuzbass Sergey Tsivilev, with over 180 thousand subscribers in your account in Instagram, and more than 10 thousand in a personal Telegram channel. Almost every day the Governor writes of addressing the population and talks about his work, and understandable language. The Novosibirsk region Governor Andrei Travnikov and the Governor of the Altai territory Viktor Tomenko also went to the Internet and tell the subscribers about the suppression of coronavirus.
But for the residents of Yakutia, the main news every day starts with a morning briefing by the head of the region aysena Nikolaev. He not only tells about the situation, but explains the actions of local authorities, the reasons for the adoption of a decision. And often, if something extraordinary is going on, addresses to the people, even late at night.
And in the Arctic region a major credible media figure all of April was the Governor of the Yamal – 32-summer Dmitry Artyukhov. But not because of the PR to local media. His posts and video messages on the personal pages of social networks has gained more than 200 thousand hits a day. Despite the fact that on the Yamal Peninsula only 500 thousand inhabitants. Artyukhov has taken on the responsibility to honestly tell them about the threats of infection, the tactics of the authorities to curb it. About the risk of importation of mers outside the government of Yamal was warned in March, referring to the companies extracting gas and oil, with a request to extend the watch until the summer. As they say northerners, truthful information about the geographical spread of the virus, and its blocking is very important for them.
the Governor of the Murmansk region Andrey Chibis daily publishes several messages on their pages in social networks. Posts cause heated debate with hundreds of comments of users in which participates the head of the region. Began to develop another communication channel – a video stream of the meetings of the government of the region and weekly online briefings with journalists on the platform of the Zoom. The quarantine called the authorities and ordinary citizens in everyday life. During online broadcasts is noticeable that the head of the region have not used the services of a hairdresser. Follow this example and heads of municipalities. You can not break quarantine and to set a bad example to the citizens of their cities, stressed Governor.
whether to keep the practice operational direct response to the problems of people when the pandemic is over? On the one hand, it is impossible to live in social networks 24 hours a day, constantly working in extreme mode. But on the other, is not it should work the power in “peaceful” time? Clearly, clearly, promptly provide answers to all questions?
“it is important not just to talk to people – sums up Alexander Khinshtein. Blank answers will only cause irritation and frustration power. You need to really solve the problem as much as possible right now, of course. And even if something is impossible, to speak openly about it. People will understand if you talk to them very honestly. Because the pandemic will end sooner or later, and the principles respond to the challenges will remain.”
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