I passed the line with a crying and a laughing eye. I have experienced eight exciting years as the Director of the auto-salons and could count on the support of the GIMS Board of Trustees and the Palexpo staff. According to my often hectic business, I am living for me now, but on trips with my wife and some of the projects in the field of Guidance. Boring is not me for sure.
The special exhibition “24 Heures du Mans”, which consisted of about 20 winning cars of the famous classic racing. I like to remember, but also to the exciting encounters with exhibitors, audience, media representatives, and personalities such as Ex-F1 champion Emerson Fittipaldi.
The reasons for the absences of some of the manufacturers divers: Finance, marketing strategies or, as in the case of Jaguar Land Rover, the Brexit. To give the makes it difficult for us against tax. But Geneva retains a loyal clientele and offers Highlights that are only available here. It is about the many Hypercar brands such as Aston Martin, Bugatti, Ferrari, Koenigsegg, Lamborghini, McLaren or Pagani. In spite of everything, we have found heuer, more than 30 new exhibitors. This shows that the interest in the Geneva motor show is still huge. And so we are pleased to be able to 2019, in Geneva, more than 100 world and European premieres present.
I am convinced Of that! Of course, the Salon is in a state of upheaval is in the age of digitization. But it is not the same thing, to see a car only digital. You can configure it on the Computer and also the info for the motorization are looking for. But the Emotion, which triggers a car, you can feel on the computer.
Yes, very! The Salon is the most important event in Switzerland with more than 250 exhibitors-650 000 visitors and 10 000 journalists. It is a great and exciting challenge to continue this story and develop it further.
The car industry and, in General, individual mobility is changing. For the Salon, it is important to follow these Changes, to anticipate Trends and to offer the exhibitors a unique Marketing and communication platform. This includes a digitalisation of the event, discussion forums, mobility and technologies of the future, networking and, above all, an unparalleled global media presence and public visibility. We want to position Geneva as a d i e platform of the automobile and of the mobility.
Digital Transformation and the development of new business models with digital products and services in the last 15 years, everyday for me. This experience before I will let in different areas, such as, for example, the development of services on website, Mobile and social media are integrated, so that a digital experience before, during, and after the Salon.
I am convinced that the auto industry and the Ecosystem of mobility need a platform with worldwide impact, in order to communicate Image and Trends, and position. We want to develop the GIMS accordingly and this global platform.