“Kommersant Style” investigates why returns fashion “flavors without flavor”, and tells about the brightest innovations.Let’s remember how often do you use perfume lately? Where are the heavy Oriental composition, which often themselves defined wealthy and feeling of the ordinary people? It seems that the notorious kovid changed this aspect of our lives, because it came (or rather, returned) fashion the smell of clean, simple, transparent composition. This trend emerged in the early 90-ies of the last century, when the first unisex fragrances. They were neutral and universal, at least remember the same light, fresh CK One. Now “clean” smell — it’s kind of trying to be in the comfort zone, and purity there is more of a conceptual notion: nothing should irritate, the fragrance should blend with the skin and become your reflection. Perfumers consider the task of creating such composition one of the most complex and compare it with a similar “makeup without makeup”, which is often the makeup artist is spending time much more than any other. “Clean” does not mean “simple”.Escentric MoleculesТуалетная water 05Помимо brand Escentric molecules cashmeran that defines this fragrance, it includes notes of bergamot, orange, rosemary, juniper, cypress and figs.Maison MargielaПарфюмерная water Bubble BathАромат belongs to the category of chypre floral and smells of vanilla, bergamot, lavender, rose, coconut, white musk, Jasmine and patchouli.DS&DurgaПарфюмерная water I Don’t Know WhatОсновными notes of the composition are bergamot and vetiver, it can be used as an independent flavor, and as a “booster” of other flavors.Irina Kirienko
