Zurich is a superlative. Now, the Limmat city also has the largest Apple Store in Switzerland. The only flaw: He is not on the Luxury shopping street Bahnhofstrasse, but on the side street Rennweg, in Zürich, however, is also not a bad address.

This Saturday morning to the crush in the new Apple Store is slightly larger than on a normal Saturday in the old Store. Apparently, many want to know how the new flagship presents download. First conclusion: Bigger, brighter, louder.

Up instead of down in the cellar

With a selling space of over 1000 square meters and more than 150 employees of this Apple Store the largest in Switzerland, is. A difference compared to the old location on the Bahnhofstrasse, Behind the Scenes there are for employees to have more space. More break rooms but also more workshops for the repair of the customers equipment.

Who had the Bahnhofstrasse to concerns with customer service, had in the basement. Not so on the Rennweg, here a staircase leads to the first floor. An extra to the roof, cut a window brings natural light to the artificial light-atmosphere.

at the Bahnhofstrasse?

it’s in the new Shop unusually loud. In the hubbub to understand his own word. Whether the employees have on the first day in the new Shop a greater need to communicate, more curious customers on this day or the low-hanging ceiling, to a small amount of sound absorbed is unclear.

Perhaps Apple’s departure from the Bahnhofstrasse is not definitive. The new Shop is narrow and deep, ranging from the Rennweg and the Bahnhofstrasse. Only the façade where the main entrance to the toy Paradise of Franz Carl Weber, is taped up with foil. In the coming spring, a Pop-Up Store, Hyundai should arise. The scheme suggests that paid for the car at the closed sliding door.

the Pop-up Store, first history, then it could be possible that Apple creates the breakthrough to the Bahnhofstrasse, but still.