Popular in Finland, the newspaper Helsingin Sanomat in an unusual way reminded of the need to keep a safe distance during a pandemic coronavirus.
On the cover of the newspaper came a strange grey image. But it was only readers to look at it from a distance 1.5−2 meters, as there was a puzzle in the words “Safe distance still matters” (Turvavälillä on yhä väliä).
A Finnish newspaper ran a print ad that can only be read from six feet away. https://t.co/xO4KqVJmar pic.twitter.com/WkEQCbkawP
the Cover was prepared by creative Agency TBWA Helsinki together with the retailer “HOK-Elanto”, which owns large retail chains in the country.
“We didn’t want to make a traditional print that would show people what to do”, — told the Agency the publication Markkinointi & Mainonta.
Anna Lysenko
