let’s Sum up the week and look for the new campaign with Bella Hadid and Kendall Jenner, get acquainted with her model lover, which to advertise your brand chose Rihanna, and many others.
1.Bella Hadid in the summer campaign Calvin Klein
Bella Hadid has been collaborating with the brand Calvin Klein. At this time the model starred in a new campaign, dedicated to beach fashion.
the author of the photo shoot was Charlotte Wales. Together with Bella the heroes of the campaign are: Solange van Dorn and Conor Fay.
2.Kendall Jenner is presented a collection of TB Summer Monogram Burberry
Brand Burberry has presented a new collection of Summer TB Monogram, created by creative Director Riccardo Tisci. Star campaign is dedicated to the release of the collection was Kendall Jenner.
I’m happy to participate in the campaign for Burberry for the second time and again to work with Riccardo. He always has incredibly creative ideas, he likes to think about different, innovative ways to tell a story. br>
Riccardo worked closely with me during the creative process to bring this collection to life in several ways — he advised me to independently interpret the campaign and it was such an exciting process!
— shared Kendall.
a Feature of the campaign is that it was created by all stakeholders remotely in the digital space.
the Campaign consists of two parts — the footage itself Kendall at home, and a video featuring a virtual avatar of the American model, the work of Nick knight and Katy England.
3.Rihanna chose the models for his campaign of underwear brand
This spring, Rihanna has announced a competition: the singer and the designer wanted to find new faces for his campaign lingerie brand among users of the network. Wishing to tempt fate, had to share my best photo in lingerie Savage X Fenty.
this week Rihanna announced the names of winners. Favorites of the singer were four girls, who now will present a summer capsule: Brand Seignanx, Courtney Russell, Gerlind Anago and Sareena Barking.
it is Important to change the perception that only one type of body may be the ideal of beauty. This can be difficult, and in this way you will get a lot of negative opinions, but I think the Savage X Fenty is doing it successfully! I’m glad to see change in the fashion industry, and I’m honored to contribute to this change!
— shared emotion Russell.
4.Gucci and Snapchat launched a feature virtual fitting shoes
the Gucci Brand is one of the first tested technology, running the company Snap, which owns the service Snapchat, feature virtual fitting shoes using augmented reality technology.
While the option is available to Snapchat users from UK, USA, France, Italy, UAE, Saudi Arabia, Australia and Japan. Virtual they can try on shoes and sneakers Ace models, Rhyton, Tennis 1977 and Screener.
If they like one of the models, they can order it by clicking on the button “Buy now”. We will remind that last year the virtual fitting Ace sneakers was added to Gucci app for iOS.
5. “Mumiy Troll” and the brand is St.Friday Socks has released a joint collection
Domestic brand, specializing in the production of socks with creative designs, has released a collection in collaboration with the group “Mumiy Troll”, 30% of the profits from which will go to support doctors working in the “red” zone. The funds will be transferred to a special programme Fund “Pravmir” for the purchase of respirators, goggles, anti-plague suits and Shoe covers for high physicians.
the collection was Originally planned to dedicate the 20th anniversary of the album “Exactly Mercury Aloe”, but the new realities made their adjustments. The collection includes five models with popular quotes from songs: “Spend your all your money”, “Carnival will not” “Without deceit,” and others.