It is to him that we owe the concept of “disruption” : a way to innovate radical, which calls into question the established conventions. Ex-CEO and currently chairman of TBWA Worldwide, whose clients are called, among others, Apple, Nissan and Mcdonald’s, Jean-Marie Dru was published prior to the pandemic of the COVID-19 a valuable book, Thank You For Disrupting (Pearson), which takes on another dimension at the time of the crisis. The Fruit of his observations and experience, this book explains how Steve Jobs, Jack Ma, Arianna Huffington, Paul Polman and other entrepreneurs are taxed c…
