the Introduction of mandatory labeling for products of light industry will enable to control the movement of each batch, from manufacturer to counter the market has in store. Identify each product will allow a digital Data Matrix code. It is applied on the product itself, the packaging, the label or label. This code is the passport for each light industry products. Consumers themselves by downloading the app “Honest sign”, will be able to determine the “pedigree” of the coat or bedding. This can be done right in the store. The main objective is to protect consumers from substandard products, fake labels. Often, the producers of “gray” products, for example, use of certified dyes for fabrics, leading to allergic reactions.
the experiment was joined by more than 18 thousand participants, said a leading analyst of the operator of the digital marking of the Center of advanced technology development (CRPD) Julia Gusieva during an online conference. They must register in the system “Honest sign”.
According to the Analytics of the company “TIAR-Centre”, at the end of 2019 the turnover of counterfeit non-food consumer goods amounted to 5.2 trillion rubles. The top products that are most often counterfeited, includes clothes and footwear. Among the main distribution channels of these products, the largest wholesale markets of Moscow.
the Cost of one code, Data Matrix for producers is 50 cents. During the experiment, the codes are available free of charge through CBT. According to Yulia Guzeevoy, manufacturers and retail enough time to register and understand the system. She also noted that closer to November will begin testing the exchange of information on goods of light industry between the FCS and the “Honest sign”. This will allow to avoid problems with imported products.
prior To February 1, 2021 all participants of turnover will be required to mark goods remains not implemented until 1 January.
