For younger drivers, Sea has long been Cupra with its decidedly youthful trend models. The portfolio is to be gradually expanded over the next few years – both upwards and downwards.

There is still a long way to go before a new Cupra model will hit the market in 2024: an electrified 4.50-meter SUV with mild and plug-in hybrid drive that is to be produced in Hungary. With an electric range of 100 kilometers, it should make people want plug-in hybrid vehicles if it’s not too late by then due to canceled subsidies.

The crossover is one of four new models that are intended to expand the Cupra portfolio in terms of volume and earnings. The Tavascan, as the dynamic twin of the VW ID.4 / ID.5, should also be exciting.

However, an electric city model with the working title Urban Rebel, which is to follow in 2025, should be particularly interesting. Again as Cupra and the electric Mii should be a thing of the past by then. At the IAA last autumn, those responsible for Seat unveiled the Urban Rebel, the concept vehicle of a small electric car in the guise of a racing car, in the new brand store on Munich’s Odeonsplatz.

While the study with huge spoilers and a rear wing over 250 kW / 340 hp and as an electric all-wheel drive creates the sprint from 0 to 100 km/h in 3.2 seconds and can even draw from 320 kilowatts in the electric boost, this is what the 2025 sees on the market Production model slightly different. Here should be at 170 kilowatts. “The series model is based on the MEB platform with front-wheel drive,” says Dr. Werner Tietz. With its sharp design and well-balanced proportions, the Cupra Urban Rebel looks significantly hotter than its tired VW ID counterpart. Life, which was once again sent back to the working levels after the premiere at the IAA. Here, too, it should be clearly sharpened.

Parallel to the expansion of the model range, Cupra wants to double its sales, its sales network and its turnover to five billion euros. But unlike Seat, which has been selling most of its vehicles in Germany, Spain and the former euro state Great Britain for years, the Cupra offshoot has bigger things in mind – including expansion to Australia. “Australia is a young market and a young brand like Cupra fits in perfectly. Consumers in Australia are looking for new brands and the disposable income of the middle class is relatively high. We are convinced that Cupra can be successful here,” Griffiths said hopefully.

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