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Etro and Dolce & Gabbana — the only brands that chose to present their collections in an offline Digital format on Milan Fashion Week with models made of flesh and blood. What were the impressions under conditions of social distancing measures and antiquity, says “Kommersant Style”.Etro menswear collection spring-summer 2021 collection and women’s Resort 2021Etro was the first brand who organized the show for a real audience during Milan Fashion Week Digital. The organizers beforehand reassured visitors that the event will be held according to all rules of social distancing — a measurement of the temperature at the entrance and mandatory wearing of masks. It did not affect the enthusiasm of the invited, who wanted to see the show with the models of flesh and blood. However, the behavior of some of them has already provoked criticism, as it began to appear images of guests without protective masks. The show was held outdoors in the garden at the Four Seasons. Part of the event was broadcast from the quadcopter, which allowed to assess adjusted the geometry of the show: the spectators sitting at a distance of 1 m from each other, and the dance of the models, unwinding to the improvised podium in the courtyard.According to Veronica and Kean Etro, designers wanted to organize a “family” show, to just be happy for the opportunity to be with other people. The atmosphere of the show went touching, despite the forced distance between the audience, the instrumental ensemble played songs recently deceased Ennio Morricone.The Duo Etro has revised its Outlook on the functionality during the quarantine. The brand decided to leave thoughts about exotic countries until better times and focused on the moment: “We wanted to focus on the path itself, not on the endpoint”. Staying in the centre of Milan travelers from different eras, as if stuck in a kind of timelessness— the characters of this collection. Each with their own baggage and past.Silk dress with signature Paisley print, wear Madras plaid and coats of tropical camouflage, all the clothes were inspired by the archives of the brand. In Etro made a further step towards sustainability and used tissue stored in the fashion house for decades. Jackets, made in the technique of patchwork, jeans, and collected from the shredded,— part of the line BENETROESSERE made from vintage textiles, who was given a second life. It also came in a light shirt with intarsia from eucalyptus yarn and Polo from recycled plastic fabric.Accessories collection — compact if ready at any moment to go in the suitcase. Folding toty and daffl bags, silk foolhardy and bandanas, bright socks in the color of the shirt or details in the image — they can be easily shaped capsule for journeys. Apparently, the tandem ETR�� thinks we might still need, as distantsirovaniya from each other in ways we haven’t arrived at their endpoint.Dolce & Gabbana spring-summer 2021Показ designer Duo was held in the courtyard of the campus of the University Humanitas Research Hospital, current research in the field of medicine which D&G are sponsoring. It is here that trying to develop a vaccine against the new coronavirus. In addition to the already accepted anticavity measures on the display (the physical audience was about 260 guests) the models walked to within a meter from each other. “Gradually we have to start all over again, in full respect of current safety regulations,— said the designers.— For us, the fashion show is part of the dream.” Backstage, normally open to the press, was closed this time, and hair stylists and makeup artists worked in masks and protective screens.The show started with a trio of tenors Il Volo sing “Torna a Surriento” is a famous Neapolitan song, calling the audience back to Sorrento. The heel is made in standard colors of South majolica, made mention of ultramarine sea and the white houses on the rocky cliffs. The sound of the classic Serenade, which the Neapolitans traditionally bought for their sweethearts for the day before the wedding, bringing famous singers under the balcony to the bride, was the main musical accompaniment throughout the show.The bulk of the collection (it includes 103 of the image) amounted to openly resort apparel: flying kimono in turquoise, white Bermuda shorts, Polo with Mediterranean prints and a straw Panama with bright ribbons like a textbook, repeating the basics of fashion in Positano. Images of statues from the archaeological museums and scenes that adorn the walls of houses in Pompeii, migrated to the jeans and fitted t-shirts. The whole line is soaked summer nonchalance from bright sarongs to men’s sports sets, reminiscent of the football club “Napoli”. The designers were inspired by architectural lines and ceramics in a marine style of the famous Parco dei Principi in Sorrento, designed by gio Ponti. “Urban” images consisted of demonstrirovalsya models. Complex teyloring was inspired by modern Milanese architecture. Blue shirt with three contrast sleeves stitched into a single, several types of jackets, sewn into each other’s shirts, all cut from different pieces of fabric — this part of the collection focused on summer in the city.The show ended with the speech of the immunologist and scientific Director of Humanitas Alberto Mantovani, who spoke about the importance of uniting the old with new, tradition with modernity, and it has always been the basis for the collection of D&G. “the Border is finally gone— he said,— society, science, art and life. Beauty is in immunology, and of��scannow clothes. And only together, we can move on to a better world.” Photo: ReutersВиктория Kokareva