For bloggers influencers partnership with brands is the main source of income, especially for Instagram bloggers. But the outbreak of the coronavirus has affected the earnings of stars of social networks.
In the new environment of the Internet stars have taken different approaches in order to continue to earn a living through their networking activities. Some influencer choose alternative sources of income, such as consulting, training and coaching. Others are moving to advertising on YouTube, and are also looking for finding new ways to do sponsored content from home.
Sponsored posts are still the best option for those bloggers who can create content from home, as some brands (for example, those that sell applications to improve performance, adapted for remote operation) continue to conduct marketing campaigns.
Marketers report that the views and involvement in social networks this month is growing as more users spend time online, creating the opportunity to earn and for those bloggers who don’t need to produce content to leave the house.
Many bloggers are somehow adapted to the social isolation during the outbreak of coronavirus, as they often work remotely anyway. Business Insider talked to several influential people on YouTube, Instagram and TikTok, as well as with industry experts about the impact of coronavirus on the industry and what new strategies you try bloggers.
“Since the beginning of the epidemic, coronavirus all of my public presentations in March and April have been cancelled or moved to online,” said Roberto Blake (Robert Blake), the Creator of the YouTube channel dedicated to technology and business with 444 thousand subscribers. The blogger admitted that the coronavirus was forced to moderate the growth of costs is the coaching business, but instead of upto autocase on the retention of customers.
Christina Vidal, publish Instagram posts about travel (86 thousand subscribers) under the name JetsetChristina, said that world travel had to be interrupted, and the traffic to her blog and clicks on the links that comprise a large portion of its income as a blogger, fell heavily. However, she believes that humans will once again travel and then its resources will once again regain her popularity.
Partnerships and sponsored posts have never been her main source of income, JetsetChristina earns affiliate program travel booking on the website. Currently, Christine is paying a lot more attention to your blog and deals with writing articles. It also focused on developing the next collection of her line of swimwear — Swim Watercolors. She said that the process of preparation may take several months, and now she will spend more time before you start production next year.
Joslyn Davis who create content on YouTube and is the co-founder of Shared Media Studio that has two projects on YouTube Shared Channel (172 thousand subscribers) and Shared News (55 thousand subscribers), said that until recently, any video on its news channel, which mentions the coronavirus was demolitionary YouTube.
“We are still a startup, and most of our money comes in through advertising revenue on YouTube. For us it becomes difficult to do news content, as is now little that is not linked to a coronavirus, and many of these videos demonetized,” complains Davis.
Davis is working on YouTube for over ten years, and over the years she has learned to adapt to changes in the algorithm of the platform. In the future, said Davis, her company will follow the monetization and to challenge any video that YouTube has decided to deprive of earnings.
Brands and influential blogger Agency adapt to the changing circumstances of consumers. Marketers see a surge of advertising interaction in sponsored posts on social networks in recent weeks. So, a marketing Agency Obviously has reported an increase of 76% in the number of daily “likes” on sponsored posts in Instagram in the first two weeks of March.
“I think the brands say, “Hey, all right now on social networks, let’s see how we will change our strategy and the course,” says Karofsky May (Mae Karwowski), Director General of the Agency Obviously, among whose clients are Coca-Cola and Mercedes-Benz. The expert believes that if the goal of the campaign was to get customers into the store, but now must focus on the story of particular products that can be ordered online.
Marketing firm Sapphire Apps working with bloggers-influencers, announced that it no longer conducts photo shoots with opinion leaders for campaigns of the brand, replacing this format with animations and custom content made by bloggers at home, which is then edited by a team of Sapphire.
“the Blogger could take home, and then our team will do the installation,” said Anish Dalal, the CEO of the company. “This is a very interesting opportunity. If we can achieve the quality that we like, it will open up for us a new piece of business because we will be able to do is, when many others can not, — says Dalal. We have a large network of bloggers who can all take at home, and our editors can work with footage items”.
According to the company, entertainment content that does not require physical contact between creators, editors and marketers, has been effective in placement of the sponsor’s message, emphasizing product features.
Macy Mariano (Mariano Macy), instagram blogger with 100 thousand subscribersit seemed that the Celsius brand energy drinks, which it advertises on your account changed its recommendations on the content that they are more in line with “home” aesthetics in all formats — photos, videos and text posts.
But while the creators and brands still have the opportunity to work in social media, some advertisers are scaling down their marketing budgets in anticipation of what will happen with the economy in the coming months.