The Russian users became available Spotify — the world’s most popular online music services streaming. While the Spotify app is loaded, Boris Barabanov was wondering why start is so important for Russia.Talk about the arrival of Spotify in Russia was a long time ago. In March 2020, reports surfaced that the service will work with us until the beginning of the summer, and the subscription price will be 169 rubles. per month. By the time it was known that the Russian office of the company is already working in the business centre “White square”. The OOO “Spotify” was registered in Russia in 2014, and all these years the service has been launched and then postponed. The estimated subscription price is also changing. In the morning, the Spotify app was not available to Russian users for download, although its page in the AppStore has been completely adapted for Russia. On the website streaming platform it was possible to find a new user agreement. It describes the rules in different countries, among which was Russia. The evening service earned under the slogan “Listen to music”. The most simple Russian Spotify subscription is 169 rubles, the rate for two — RUB 219, family subscription is on sale for 269 rubles. For all tariff plans available for a three-month free period.Shortly before the launch of the service in Russia “Roskoshestvo” published the results of a study of the most popular apps for listening music. By the set of all criteria best services for Android users was recognized MTS Music, Deezer, Boom, “Yandex. Music and podcasts” and Apple Music. The iOS lead Apple Music, other favorites of the audience are the same.All of the above platforms are familiar to local users. The rest of the world Spotify takes on average about a third of the market for music streaming. All these years, while the company was looking for a way into the hearts of local users, analysts discussed the strategy of its entry into Russia and agreed on the fact that the service will need a strong local partner, and the launch site must be accompanied by an original advertising campaign. As for the latter has nothing to say. Even when everything was ready to work with Russian users, signs advertising activities Spotify was not observed. With a partner it was a little more transparent. According to information resources Worldwide Music Business and Variety, it was the MTS. Itself is a telecommunications company at the time of delivery rooms this information is not confirmed, and what is this partnership is not yet clear.Spotify for developing the Russian market is important. In the hands of local users is about 100 million smartphones with the possibility of online music listening, the Russians at the sites with a paid streaming music opened 11 million accounts, and the income of the local music industry in 2019 increased by 1.5 times. It is a good argument for investors that Spotify constantly has to prove the potential of investment: the service is still loss-making enterprise. Preceding this argument was the release of Spotify on the Indian market in February 2019. These countries are also mentioned in the new user agreement. The cost of the subscription there shall be calculated in a freely convertible currency. Then Spotify will go to South Korea.To prove its necessity Spotify will have the Russian consumer, who already has at hand the services running as the paid and advertising models.Spotify’s algorithm, corresponding music to the user everywhere in the world recognized as the most advanced and playlists — to the most diverse and informative. If we talk about the rivalry with another world leader, Apple Music, here, in Russia, there is a field for the growing influence of Spotify. Russia is a country of Android and not iOS. Also, unlike Apple Music, Spotify does not hide the statistics of the auditions, which is important e.g. for assessing the popularity of a particular artist. The best prospect for Spotify in Russia — rapid increase in the number of free trials and accumulation of information about the tastes of the Russians, which subsequently can lead to an increase in the number of paid accounts, and system improvement recommendations. Considering the love of our fellow citizens to the free enjoyment, such a scenario is quite real.
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