The operating profit climbed by 17 percent to EUR 875 million, surpassing analysts ‘ expectations. This is due to a significantly improved margin was, because Adidas bought cheaper, and more significantly sold via the Internet. The group is screwed, the operating margin 14.9 million (previous year: 13.4 percent). Net profit was 631 million euros – a Plus of 16 per cent – well above the forecasts of Experts.
Adidas had to fight in the first few months with problems in the purchase of textiles. The growth for the first half of the year, with three to four percent, an estimated to pick up in the second half of the year. For the full year, Adidas expects a sales increase of five to eight percent. The profit should increase by 10 to 14 percent to 1.88 up to 1.95 billion euros.