Fashion bloggers become almost the main channel of promotion of goods in the fashion industry, and no matter whether we are talking about the luxury segment or the more budget things. Expensive brands that used rather associated with respectable ladies, on the contrary, began to actively cooperate with the idols of young people — rappers and testocreme. Some experts predicted the decline of the era fashion influencers, but they completely retain their positions, including those at the forefront of rare now shows. br>
However, the role of ambassadors of foreign brands, they also have no content. Many of the bloggers that started their way in the industry five to ten years ago, has accumulated enough experience to run their own brands. Fashion brand Chiara Ferragni, Alexa Chung, Aimee song long been well known. In our material collected several created by influencers brands that I love not only their subscribers, but the stars.
Rouje
Today, the 28-year-old Jeanne Damas is one of the most famous French bloggers, almost the face of the most “Parisian chic” which, it seems, never goes out of fashion and which you always want to repeat with the same ease, which radiate themselves Parisians. Your fashion blog she started at the age of 14 years on the platform of Tumblr, where they share their photos with the teen parties.
call It a fashion heiress of Bardot and Birkin, she is close friends with Simon Port Jacksom and is the Muse of his brand — solid quintessence of all the “typical French”, but Jeanne herself wrote a book, on the contrary, debunks myths about the French capital.
But the store brand Rouje, which she launched in 2016 (the opening of the boutique took place just in the midst of fashion Week), you can find just the things that are synonymous with French style: a ladylike, but sexy dress, blouses with floral prints and voluminous sleeves, a cropped woolen cardigans and coats. The cost of things — the average in the range of 100-250 euros.
Amlul
Spanish blogger and model, 34-year-old Gala Gonzalez (1.1 million subscribers) for the first time, started her fashion blog in 2007 called Amlul. 12 years later she launched the eponymous clothing brand. It should be noted that the Gala was based not only on his experience as a blogger, but also for vocational education.
She studied fashion in London, and in 18 years has developed a capsule collection for Spanish brand Adolfo Dominguez. She has positioned its brand as “a year-round brand.” Thus, according to gala, the brand is geared primarily to those who live in the “holiday mood”: there are a lot of summer clothes from shorts and a jacket, bikini, knitted tops and skirts, but at the same time, you can find things for evening clothes in��ode mini dress with sheer chiffon sleeves. The price for the dresses starts from 220 euros, blouses and tops on average cost about 140 euros.
All the collection of the Gala makes in Spain in limited numbers — sold out things are not made again.
The Sheraton
Gilda Ambrosio (612 thousand subscribers) and Georgia Tordini (320 thousand subscribers) launched its brand in 2016, and he quickly became popular. The brand has attracted attention largely due to its original blending of styles here, and a Japanese kimono, and Italian luxury, and silhouettes of the 40-ies, 70-ies and 80-ies. On this set you can understand that girl subvert the concept of a dress code and call boldly mix different things and are not bound by the orders of the day and evening style.
We’re trying to offer a new category of evening wear, the new code, when the attitude of things will be easier. With Attico we encourage our customers to distract from the context and not to perceive things as something that can be worn on a special occasion. Wear them with jeans, wear them with a tee and ballet flats. We believe in versatility, and this was the main idea of The Attico on the first day,
says Gilda and Georgia.
the Average price range of the brand: from 500 to 2000 euros. Things bloggers willing to wear it and celebrities of the first magnitude like Margot Robbie, Dua Linden, Rosie Huntington-Whiteley, Kourtney Kardashian and others.
Are You Am I
Minimalistic brand with the basic things is almost always a win-win. At the same time stand out from the competition with such things more difficult, but blogger Rumi Neely (665,9 thousands of subscribers) succeeded.
the girl became Famous thanks to his fashion blog Fashion Toast in 2008. Before to do their own brand, she also starred in several campaigns as a model and released a collaboration with sunglasses brand Sunday Somewhere.
In December 2014 Neely launched a women’s clothing line Are You Am I. Rumi also emphasizes the abstractness of their brand from the trendy to the season and has struggled to popularize the “slow fashion”. Its minimalistic but sensual tops quickly gained popularity among the major icons of instagram: Kendall Jenner, Bella Hadid, Hailey Bieber. Silk dresses, crop tops and bodysuits are the basis of the brand’s lineup. The average price of the dresses from the collection — from 150 to 350 dollars.
Danielle Bernstein
the 28-year-old native of new York Daniel Bernstein (2.5 million subscribers) has become famous thanks to her blog We Wore What. In 2016, she started to build his Empire, by conquering the fashionistas collection bodycon jumpsuits, which immediately became a hit street fashion.
Today, Daniel has expanded the range and produces everything that is good in Insta��frame: romantic mini dresses, asymmetric tops and blouses with sleeves-puffed. Who does not like the blogger to know what the images will collect a lot of likes.
Name brand is influential blogger (Danielle was ranked as the most successful people in fashion under 30 from Forbes, and in the list of top influencers) is sold exclusively on macys.com and offers very low prices: up to $ 100 you can find the dress and blazer, and a summer suit.
Same
the Same Brand Swim was created by fashion stylist and influencers Shea Marie (1.3 million subscribers) in 2015. His career in the fashion industry, Shi started with the blog Peace Love Shea.
Shea is a native of Los Angeles, so the importance of beach attire knows everything. In her performance swimwear really are not just functional but also really fashionable thing. The classic styles she mixes the bright colors and fun prints.
I wanted to create something wearable, but also very fashionable. Something chic and classic with a twist that can please all the women — commenting on his first collection Shea.
Totême
Fashion blogger from Sweden, 37-year-old Elin Kling (318,7 thousands of subscribers) has launched its own brand Totême in 2014, along with her husband Carl Litmanen. Elin also refers to the first generation of fashion bloggers who managed to win the network.
Your personal blog about fashion, she launched in 2007 on the Swedish site Stureplan and has become the most popular fashion blogger in the country within two days. Two years after this she was invited to work as a stylist on the show Swedish Idol.
Like many Scandinavian brands, Totême gained popularity due to its simple functional design. Although the brand is not devoid of a certain romance.
Swedes living in new York and dreaming of the South of France,
— so family style brand described by some fashion journalists.
the blazer from the brand will cost an average of 500 Euro, dresses — 300 to 600 euros, the prices of denim start from 150 euros.
